If you’re a biz owner driven by treating your customers like humans with heartbeats...instead of just sales numbers
You already know when you open your cart on launch day, your sales copy must include these non-negotiables…
Your messaging gives people “Oh em gee, you GET me” feelings. Using laser-focused insights, it strikes the right balance between addressing people’s real concerns, objections and dreams.
Since you’re looking to connect with the humans YOU want to work with and YOU can best serve, your copy will introduce them to the YOU that only comes out when you’re in your cozy corner of the internet.
No scare-tactics, hyped-up promises, or false urgency–your sales page focuses on offering folks a truthful peek on what it takes to access the feel-good future (aka the transformation) that awaits them after purchasing your offer.
It’s how you show up proud to promote your offer on social media and beyond.
(Unlike the awkward middle school photo my sister loves to tag me in. Too bad my beloved Dyson Airwrap didn't exist back then.)
But, since you’re getting ready to launch, you don’t have the time or desire to spend days writing on your sales page, and the truth is…
There’s a lot riding on the sales page.
Most of the launch copy, like the stack of open cart emails and social media promo posts, depend on a well-written sales page that’s primed to sell. (Not to mention the sales that happen after people hit the buy buttons.)
Yep, it’s true.
But, once you have your sales page ready, all the other launch copy become easier to create since you can literally copy-and-paste big sections of the sales page into your emails and social captions.
Sounds good, right?
That’s why you need a pal, ahem...a launch copywriter, to step in and create your best sales page ever.
You’re Invited To A VIP Day Experience
Sales Page Pal
A done-for-you sales page experience...
...so you can open your cart with a sales page that not only gives your people all the (ethical) feels but it's also ready-to-convert.
Want A Sales Page Pal?
Pick Your Date & Apply For Your VIP Day Here
Save Your Date Now
During the pre-work phase* you’ll get ready-to-send emails and surveys that’ll gather, sort, and investigate what’s on the hearts and minds of the people you want to serve with this offer.
You’ll also end up with a few updated testimonials.
Plus, you’ll complete the personality questionnaire so I can learn all your likes, loathes, and loves.
*This will take place 1-2 weeks ahead of our VIP Day.
On our VIP Day, we’ll meet for a 45-minute strategy session to review the voice-of-customer data you collected during the pre-work phase.
Together, we’ll define the key problems, hesitations, and dreams that are important to the folks you want to work with, so we can be sure to emphatically address them with the messaging on your sales page.
*This can take place the day before to accommodate time zones and life.
Still on our call, we'll move onto our sales page strategy session. Here we’ll review and refine any parts of your offer based on our findings. We’ll finish this time together with an outline of the sales page.
*This can take place the day before to accommodate time zones and life.
After a quick stretch, sandwich, and refilling my water bottle, I’ll start writing your sales page. You can move on with your day, but stay reachable by Voxer or email for any quick questions that may pop up.
The next morning, I’ll give my words one more edit, before recording your video walk-through and delivering your completed sales page straight to your inbox.
And because we’re now sales page pals,
a few bonus goodies are waiting for you...
A 30-minute editing session to make any tweaks and leave you ready to hit publish on your sales page copy
A customizable set of Canva mockup templates to add visuals that make your offer pop off the page (yep, even the scrolling video ones!)
Scroll through a sample sales page layout for you, your VA or your designer to get inspiration on how to layout your fresh copy
Peek At The Future That’s Waiting For You
Sweet words from lovely humans
I’ve helped with their sales page
“Sara was able to capture my voice for a specific audience and turn it into copy that spoke to them instantly!
I hired Sara to write my sales page for my most recent business launch. Long story short, she killed it! She over delivered on all of my expectations. Her professionalism, enthusiasm and high converting copywriting is amazing.“
MELINDA SKYES, The Credibility Cure
“Sara has a gift for tapping into the voice, pain points and frustrations of your ideal client, and turning it into word magic!
I got in touch with Sara because I had written a draft of my sales page and email sequence, but wanted to get a conversion copywriter to tweak and optimise my copy to maximise sales. She did all of that, and more. I highly recommend working with Sara to take your sales copy to the next level — I know I certainly will be again! “
EMMA NORRIS, Imperfect Action Coach
& Founder of A Girl In Progress
“Sara delivered an optimized sales page that exceeded my expectations.
She completely understood what I was trying to convey, even though I couldn’t find the words, and was able to turn it into a sales page that makes sense! I look forward to watching my launch take-off and know that it’s in part to Sara’s expertise.”
KIM ADAIR, The Landlord Launch
Who’s the launch copywriter stretching her fingers and getting ready to write your sales page?
Hiiiii! It’s me, Sara Vartanian!
Your launch copywriter and strategist
And we just might be kindred spirits, if you believe in the magic of human connection too.
But if that doesn’t do it for ya… here are a few things you should know about me...
My fave down-time thing to do is lick salt and vinegar chips and read books (romance or popular fiction, please.)
A hot water bottle, a cup of organic tea, and a cozy wool blanket are my perfect bedtime recipe. Did I mention I’m from Canada?
I was an elementary teacher for 10 years (parents still stop me or comment on my IG “my kids LOVED YOU!”)
My family and I lived in a little log cabin on a lake for a year so we could help take care of my mom before she passed away from breast cancer. Lake life helped me process the grief and gave me the space to take my business full-time.
My ideal day is spent hanging out on a cottage deck, listening to The Tragically Hip on vinyl, while watching my kids fish and swim in a lake.
I’m a Libra, Xennial, and an INFJ.
And since 2016, I’ve helped dozens of business owners put human connection at the heart of their launches.
Because authentically infusing connection into your copy, starting with tuning into the words that matter...helps the people you love to serve feel deeply seen and heard.
That’s what makes the difference between a good launch and a “this is just so everything I needed” launch.
And that’s exactly what we’ll do for your sales page during your Sales Page Pal VIP Day
Review The 6 Signs That
You’ve Got A Friend In Me...
In other words, Sales Page Pal is for you if...
You're launching a group offer or service soon. You need a new sales page, fast, and you realize you don’t have the time to do it yourself.
You’ve got a bunch of people on your email list and you’re sure there’s at least a handful who’d happily spend 8 minutes of their time answering some survey questions.
Your methods are already proven. This means you’ve sold your unique way of doing things a few times before, even if it’s a 1-to-1 service.
You’ve got a bunch of clients that adore you and your work. Just makes it easier to ask them to share their experiences via a survey.
You have a sales page you’ve used before, but it’s time for a refresh to reflect what’s on the hearts and minds of your people AND the changes you’ve made to your offer.
You believe in the power of human connection. And you’re looking for ways to create a great launch experience for the humans you love working with.
If you’ve said “yes” to at least 3 of these then go ahead and book your Sales Page VIP on the calendar.
Yup! I need a Sales Page Pal!
Instantly Apply For Your VIP Day
Save Your Date Now
The Sales Page Pal Guarantee
I play favorites with my friends, and that’s why I pinky-promise that your VIP DAY Experience includes:
The morning after our VIP Day, you’ll receive your sales page in your inbox. (Yep, I like to sleep on it and have one last pass through with fresh eyes before sending it your way.)
It’s me and your sales page together for a full day of 1-on-1 attention. After our 60-90 minute copy call, I’ll only turn on my notifications to check in with you, if needed.
We’re pals now, so I’ve got your best interest at heart. Take up to 48 hours to give me feedback, and then I’ll hit go on my timer for 30-minutes of focused edits.
Slow your scroll and sneak a peak at what your new sales page might look like...
Still got questions?I like that about you.
Read through the FAQS right here.
The BIG ONE...when is the next available VIP Day?
Can I choose and book my day right now?
What if I need my open cart email sequence written too?
Can you write my entire launch funnel?
What if this is my first launch?
Can you optimize and refresh a Sales page I'm already using?
What happens once I apply?
Do you have payment plans?
The Sales Page Pal VIP Experience
is only available 2 days each month
So, if you’re ready to get your sales page done-in-a-day then it's time to take the next step and get a...