The complete roadmap for creating a social media strategy that wins the hearts and minds of the people you love to serve.

Buy Now!


A polished social strategy looks oh-so-good but even better, is how it feels to...

Understand how to tell your unique story and share your expertise, without feeling like you're bragging (or boring)

Talk about your offerings naturally—forget about sounding stiff or 'salesy'

Choose content that authentically connects with your audience—and know what to avoid

Build brand recognition while being true to you

Curate polished social media channels—even without a ton of professional photos or spending hours a week searching for the perfect picture

Create a solid social strategy that's clear on your brand's values and your business goals


Take actionable steps to create a social media strategy plan that'll win the hearts and minds of the people you love to serve.

With four self-paced modules and video trainings, here’s how we’ll get you there:


Work on gaining clarity by:

+ Auditing the current state of your social media marketing

+ Gaining clarity into your brand’s online voice by tapping into your unique qualities, competition, and key metrics

+Identifying your ideal clients and what makes them double-tap, click like or comment

+ Learning your ideal vision of a visually-appealing social media channel


Work on building connection by:

+Identifying your brand’s themes to choose compelling content buckets 
+Discovering the key components of captions that capture attention

+Crafting mini-brand stories
 to support each of your content buckets

+ Writing an engaging social bio that’ll attract the people you want to click all your links



Work on polished visuals by:

+ Capturing your brand’s essence with a mood board 

+ Creating a set of social media templates in your brand’s colours to reuse over and over again—a key step to save time on social

+ Curating a library of ready-to-use photos—for free—and learning how to plan your own photo shoot

+ Planning your ideal Instagram feed layout—so you have a visual roadmap to follow 



Work on a sustainable plan by:

+ Choosing your posting strategy, including how to reuse and repurpose content across different channels

Creating a polished copy of your social strategy plan—ready for you to use or hand-off to your team to execute

+ Identifying potential roadblocks — like negative comments—and how to overcome them 

+ Learning engagement strategies, rules of etiquette, and which metrics to use to measure success

The Social Playbook is the proven process I use to create a social strategy plan for my one-to-one clients—and I’m giving it all to you.  

Bonus Training


Learn how to use Canva to design your own branded social media templates and manage your monthly social media.


Learn how to schedule your social media content in an hour a week, using my favourite scheduling program, Later.


I have the confidence to actually implement the strategies we created. Since working with Sara on my social media plan, I’ve had an increase in followers and engagement on social media and I feel clearer about my brand and messaging.


Founder of Sweetpea Nutrition

Buy The Social Playbook Today!

Single payment of $197

I Want In!


You’ll finish this course with a polished social strategy plan, including a visual brand guide, that will ensure you intentionally connect with the people you love to serve. You’ll be able to use your Social Playbook to plan all your social content, or hand it off to someone on your team to implement.

This course primarily focuses on IG and FB but the social strategy can be applied across all your social media channels since you’ll be developing consistent messaging and content.

As a former teacher, I’m alllllll about extra help. I’ll be available in the private Facebook group with live Q+A, mini-tutorial sessions and the occasional hot seat. I’ve got you. 

very single business would crush it on social if they had an intentional social strategy plan. This proven formula has been used with consultants, coaches, realtors, ecommerce shops, tech companies, wellness professionals, designers, creatives and more! Results on social happen when you approach it with intentionality. 

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like. And you’ll always have access to any new content that may be added over time.

This is such a smart question— I knew I liked you. TSP teaches you how to develop a purposeful overall social strategy that can be used across channels to ensure you’re delivering the people you love to serve consistent content that aligns with your values and goals. 


What can I say Sara, you are truly an amazing professional, so good at what you do. I’m so delighted our paths came across. I’m a type A perfectionist and I’ve met many “social media” people but you are right there on top. I truly mean it. You are very, very good at what you do. Thank you for caring and imparting your knowledge.


Vivian Souroujon

Hey, I'm Sara

I’m an intentional content marketer and former educator who’s always teaching—I ensure business owners stand out online by helping them tell their unique stories, and share generous content that serves their audience. 

A city girl with lake life dreams, a lifelong educator, and mom of two boys—I turned my side-hustle, a green living blog, into a six-figure business where I strategize and manage social media and content marketing to help cool business owners who do good in the world, reach their goals and get the life they crave.

In The Social Playbook, I’m giving you the exact, step-by-step, proven process I use with my 1-to-1 clients, to create an intentional social strategy that connects and converts.

Grab The Social Playbook Training!

Single payment of $197