An exclusive invitation to service-based business owners who want to launch new services, offers, and online courses–but can't get started

Quit overthinking your ideas and start launching them 

 

 

Join The Membership

When it comes to launching an online offer, it feels like you’re Reese Witherspoon starring in a business version of “Wild”

 

Final destination: Raving testimonials hitting your inbox.

Length of journey? Unknown.

And even though you’re confident you possess the smarts and strengths to make would-be customers' lives better...

...either by leaning on your career experience

...or from years of serving clients one-on-one

Right now you're moments away from swearing at Alexa for delivering another lackluster search result when you asked, "Should I create a course, a membership, or a workshop?"

The real villain standing in the way of you bringing your next idea into the hands of the masses?

The decision to keep figuring it all out on your own.

Sorry, Alexa...we need a little human-to-human support right now.

Let’s call a do-over, shall we?

 

But first, it's time to let these go...

Three familiar launch troubles–which one do you want to leave behind forever?

no sign

Shiny object syndrome


Put You deserve to feel confident you've chosen a launch strategy that works for your business. 

 

no sign

Icky marketing techniques


You deserve to use selling strategies that don't leave you hoping none of your friends see what you just published.

no sign

Late night

hustling


You deserve energy to show up for your clients, spend time with your family, and your take care of your own physical and mental health.

 

Avoiding this is costing you every day

Start building real momentum in your business 

The success of your business is directly tied to the amount of time you spend on money-making activities.

Because if you’re not actively and regularly making offers that you know your dream clients will want to scoop up

OR your current plan for driving revenue in your business includes brewing another cup of tea as you wait for the leads to roll into your inbox…

OR you’re dedicating all your work hours to serving clients 1-on-1 and realizing that the goals you set for your business are being put on hold again…

OR you’re wasting time starting from scratch when it comes to copywriting, funnels, and launching…

Then keep reading.

You’re probably already familiar with the 80/20 rule. ⁠ ⁠

And how when it comes to your biz, 20% of your activities generate 80% of your results.The key is to figure out which 20% of activities make a difference in your business. ⁠

The business owners who are launching to a list of people who tap, “Yes, please” when they send out a new offer, are invited on top podcasts, and are improving their metrics each time they launch...

...they’re not wasting any time figuring it out alone.

They’re not sporadic in their efforts.

Instead, they’re purposefully leaning into proven tools, resources, and processes along with personalized feedback so they don’t stay stuck.

They're creating sales funnels, and launching offers that work for their business (and the way they want to do life)...

...and spending more time focusing on their 20%.

Question is: Right now, where's your attention?

 

Accelerate your own success

You deserve to be guided through every single launch

Imagine being able to bring your questions (and your copy) to someone who gets to knows your business.

A trusted partner who can give you strategic feedback on your copy, help you figure out the tech issue that’s keeping you glued to your laptop, and point you towards a library of practical, step-by-step training that could cut your do-it-yourself time in half?

You’d be confident you have answers to your most pressing questions, so you can actually enjoy pulling camp counsellor duty with your kids this summer or feel confident you have the time to click "Yes, I'm still watching..." on your latest Netflix binge.

When a big idea strikes, you'd know exactly how to move it from sitting in your brain to more money in your bank.

To launch, you only need to:

Understand which launch process is best for your goals, right now

Know it's totally acceptable to bring a minimal viable offer to your audience

Decide on a way to share your offer with your audience

Remember you can always optimize, and revise your offers as you go 

And to speed up the process, without late-nights and doubt creeping in, it would help to have ...

...easy access to proven resources and real-deal support to start making progress.

You’d know exactly which steps to take during work hours to make progress quickly towards your goal.

 

An evergreen workshop? An online course? A short email sales sequence? A more engaged email list? An updated service? You choose!

Suddenly it sounds like you'll be spending more time working in your 20% too.

Okay, one more chance, Alexa. 🎶Play me some Bill Withers cause it's about to be a LOVELY DAY.

Spend less time fussing, second-guessing, and stressing

Take a personalized-for-YOUR business approach to launching

Introducing

The Launch Playbook Club

The training, templates, community, and support designed to help service-based business owners succeed as they launch offers, funnels, and online courses.

What is The Launch Playbook Club?

It’s more than access to launching resources...

 

FIRST UP, IT'S A PRIVATE COMMUNITY FOR PERSONAL FEEDBACK...

get live copy and strategy feedback every single week from a launch copywriter and other top experts, within a supportive community of service-based business owners who are serious about making an impact and growing a profitable business.

IT'S A ROADMAP TO ACCELERATE YOUR LAUNCHES WITH ONLINE TRAINING...

learn the nitty-gritty of launching your funnels, offers, and courses with practical training that’s based on what’s working now–from expert’s who are actually doing the work too. New trainings are added to the collection every month.

IT’S A COLLECTION OF TEMPLATES TO FAST-TRACK YOUR COPYWRITING...

say goodbye to starting from scratch, blinking cursors, and wasting time with a growing library of proven swipes files, templates, and resources that make writing converting sales pages and email sequences feel oh-so-easy. 

IT’S THE SHORTEST BRIDGE FROM YOUR BRAIN TO BANK...

with this exclusive invitation to actually enjoy the launch process–there's plenty of options to keep it simple without hurting your success or burning you out. And you'll be fully supported to choose the best style for your audience (and you!)

IT’S YOUR SECRET ACCESS TO TOOLS THAT TRANSFORM YOUR LAUNCH...

discover the secret tools that 6 & 7-figure entrepreneurs use to make their launches pop! Including onboarding sequences, the checkout pages, design, and much more that we can't reveal until you're in the club (like how to debrief and optimize your metrics for your relaunch...shhhhhhh).

Here's what a happy client thinks about the Launch Playbook Club had to say...

MEET LILY HORBATIUK

Lil' Baby Sleep
 

"I tripled my revenue this second launch and I owe a lot of my success to The Launch Playbook Club and the guidance and support I received.  I know I’ll just continue to grow and improve from here!"

 

The Launch Playbook is the best support system for launching, I think every business owner needs this kind of support!

Before joining the Launch Playbook Club, I was preparing for my second course launch. I wanted some guidance and support for this launch I had worked one on one with Sara for my first launch and saw the value she brought to my messaging! I wanted more!

It did not disappoint. I went from feeling overwhelmed and frustrated with all the steps of launching to having more clarity, a clear game plan and feeling supported along the way. Having Sara’s feedback was so valuable and the tech component helped me ensure that my systems were working smoothly. I was able to automate much of it and keep the personal touch I wanted! It covered everything I would need to know.

I feel more confident about the launch process going forward. I know my messaging is hitting the mark and I’ve seen success and huge growth in my launch.

 

Career Coach, Career Real Talk

Tap, "Yes, I'm in!" to join the club

The Launch Playbook Club includes all the training, templates, and support you need to take your smarts, strengths and solutions and strategically launch your ideas.

Yes, I'm In!

Here's a peek of what's waiting for you inside TLPC...

The Launch Playbook Framework

 

As soon as the doors open to The Launch Playbook Club, you'll instantly unlock my signature three-step framework for connecting and converting your audience so you basically become best friends. That's how much they'll value the way your expertise impacts their lives.

 

no sign

Get clarity


Uncover the words and metrics that matter

 

no sign

Get connection


Map a purposeful path from your lead magnet to your offer 

 

no sign

Get conversion


Attract your audience with knowledge and time

 

And if you're reading this, you already know...

Successful launching takes more than opening your cart 

 

But, maybe you didn't know that by applying The Launch Playbook framework to every single launch (even one that's a simple email campaign), you'll soon know how to develop a deep understanding of your audience and create a solution that matches.

Use the principles inside The Launch Playbook Framework, you'll have the power to:

➔ Uncover the words that make the people they love to serve feel seen and heard

➔ Get crystal clear clarity you’re creating something your ideal clients actually want right now

➔ Identify a launch process that works for you and your goals

➔ Build relationships with the people you love to serve

➔ Know with certainty that as soon as you press send on your next offer or launch that the replies will hit your inbox saying, “Gimme, gimme”

 ... and that's only the start of what the framework can do when put to work for your business.

 

Some of the training and templates you can expect over the year...

Focus on the things that matter most when launching 

Message mining

Learn techniques that expert copywriters use to discover your clients biggest pain points, goals, and the things they already love about you. Messaging matters most when it comes to launching, so this training alone will hugely improve your results.

Your personality

Dive into training that teaches you why showing up as yourself is the best way to stand out and build connection.

Uncovering bias

Together we'll learn from a diversity and inclusion expert on how to uncover unconscious bias, practice allyship and shift our marketing to be more inclusive.

Warm leads

Benefit from the magic of bring warm leads into your business by learning how to create list-building funnels that directly link to your offers. Personalize the accompanying welcome email sequences and press send. 

Consistent contact

Watch the quick start training to writing weekly nurture emails that create loyalty connection and prime your readers to be ready to buy. You'll get schooled on subject lines and how to use CTA's with care.

Launch plans

Choose your own launch adventure and scoop up the accompanying email templates (yep, even the 20-email webinar style launch ones). Over the year, we'll cover launching low-ticket offers, evergreen funnels, webinar-style launches, and simple sales sequences.

sales page training

Sales pages

Once you learn the secret stacks that make up sales pages that convert, you'll be able to confidently craft yours by hitting start on your Pomodoro timer a dozen times or so. 

Easy checkouts

No longer leave the checkout as an afterthought once you learn exactly how to leverage this page to boost your sales. Tech training definitely included.

Happy customers

Discover the whole series of email sequences most business owners forget to create. And once installed? Well, let's just say they'll dial up the love level in your customer relationships. 

Plus, get your hands on these major goodies

Stress-busting, traffic-driving, bank-boosting bonuses

 

The training and support you'll receive within The Launch Playbook leads to taking your big ideas and launching them much faster. But that's only the beginning.

When you join The Launch Playbook you also get HUGE bonuses that make your progress between brain and bank less stressful, and much more inevitable.

BONUS #1

Biweekly Tech Implementation Calls
(Practically priceless)

Need to figure out how to connect your sales page with Stripe? Stuck between choosing course platforms? These biweekly calls will help with the techie side of launching to keep you moving forward. Plus, we’ll add them to the tech library so you can revisit them again and again.

 
BONUS #2

Earn back your investment back quickly using The Offer Emails Kit

(value $97)

Choose amongst five offer email templates, fill-in-the-blanks, and press send. Then watch for replies to roll in asking to work with you or for the Stripe notifications to hit your inbox. 

PAY IN FULL BONUS

Prime your audience so they're ready to buy from you with The *Updated* Social Playbook
(value $497)

Take actionable steps to create a social media strategy plan that'll win the hearts and minds of the people you love to serve. This mini-course will show you how to use Instagram for both your pre-launch and launching periods. Plus, lean on the done-for-you social media caption swipes to help promote your lead magnets, offers, and launches. TSP retails for $197, and is valued at $500–yours for free when you enrol now.

Get excited! Access begins August 10th, 2020

A year in The Launch Playbook Club membership is valued at over $5,000

4 X $147


Pay $147 today. Then $147/every 3 months.

 

JOIN NOW

1 X $447


Pay in full for the year and get 3 months free.

 

JOIN NOW

Want to take The Launch Playbook Club up a notch?

Upgrade to The Launch Playbook Accelerator for six months of personalized launch support and unbelievable access

1:1 SUPPORT

Six 45-minute 1-on-1 copy & strategy sessions

Get supported as an individual. When you upgrade to the Accelerator, you'll have the opportunity to book six 45-minute sessions, whenever you want to talk strategy or work together on your copy. 


 

BORROW MY PERSONAL LIBRARY

Invitation to a SWOON-WORTHY Launch Swipe File

Get exclusive access to the folder filled with my favorite email swipes, snippets of copy, captions, and landing page inspiration. This resource is growing all the time and you get to use it for yourself.


 

GET IT DONE DAYS

Two co-working sessions for massive accountability

Take action by getting all the shhhh off your to-list during 3-hour long work sessions. Stuck on something? Jump into a breakroom for quick feedback to move you forward.


 

YOUR SOS LEVER

Monthly 15-minute roadblock busting calls

Roadblocks don't wait for your next scheduled 1-on-1 session. Get in-the-moment support by pulling your help lever, a SOS call you can keep in your pocket for swift feedback every single month.


 

FREE CLUB MEMBERSHIP

One year access to The Launch Playbook Club

Enjoy your 1:1 copy and strategy support for six months, and then soak up additional feedback via TLPC's weekly Q & A sessions for an entire year–for free!


 

Pay in full for the launch accelerator upgrade, and let me gift you a 60-minute session where we'll map out your launching calendar for the next year.

I'll even treat you to my favorite launch planner to help you focus on achieving a few specific goals in the next 90-days.

 

10 spots only

YES, I WANT ALL THIS 1-ON-1 SUPPORT!
MEET JEN NARAYAN
Career Coach

 

"My investment in Sara was paid off before I even launched the course!!"

 

Before reaching out to Sara, my goal was to launch an online course.

Here is what I ended up with after working with her:

  • A new pricing model that allowed me to have my business go from a PT hustle to a FT hustle.
  • New systems in place that allowed me to manage my clients more effectively including no longer spending hours in a month going back and forth on scheduling.
  • Refined my client process to a 10 step model which I built the foundation of my course on.
  • Multiple new services pages on my website that aligned with my existing brand.

I improved my confidence about my business as she acted as a business mentor as well. And of course a online course!

Just call me your Launch Bestie 

The Launch Playbook Club isn't another course leaving you staring at your Macbook wondering what to do next, and it's not another membership with limited support

 

That's why in TLPC you'll get the tools, training, and templates you need to choose the launch strategy that works for your business (and your life) AND the weekly support to make it happen.

I’m known for patiently hand-holding my clients through the entire launch process and I’ll do it for you too.

Hey, I'm Sara!

A launch strategist and copywriter who helps consultants, coaches, and creatives uncover the words that make the people they love to serve feel seen and heard so they can create copy, offers, and funnels that make stronger connections and more sales.

Here's why I'm the right person to be helping you launch your ideas into the world...

  • Education. I’m a former teacher who’s always teaching; my trainings are designed to educate you on the most important information so you can grow your knowledge and be able to do-it-yourself, fast
  • Strategy. I’m a lifelong learner; I’m always taking courses and applying what I learn in real life so you’re getting top strategies that are working right now
  • Access. I'm a connection-based marketer; for years I've paid to participate in courses, groups, and masterminds where I've met amazing business owners and I'll be inviting them to share their expertise within The Launch Playbook Club

...and keep scrolling to see the most important reason of them all.

 

You should know that I don't call myself a "Launch Strategist & Copywriter" after taking someone else's course or launching only one or two times on my own.

 

I’ve strategized, created, and wrote copy for dozens and dozens of funnels and launches for myself and my 1-on-1 clients.

The templates and training you'll find inside The Launch Playbook Club are based on years of experience...

...from business coaches, to wellness professionals, to corporate consultants,  ed-tech startups, educational publishers, and more.  

I've launched courses, memberships, new services, tiny offers, masterminds, online events, apps, and digital products. 

And I'm sharing everything I know about launching with you, including my email templates and teaching you the purpose behind each one. 

The Launch Playbook Club will give you the resources and support you need to take your big ideas and swiftly launch them to the world (over and over again).

 

Here's what a few happy clients had to say after working with Sara...

 

MEET LIANNE KIM
Business Coach

"If you're looking to grow your brand and work with a strategic partner to help you get to the next level, Sara is your girl!"

JENN WU
Spark Journals

"Sara asked insightful questions, and clearly captured my brand, in ways I couldn't even properly articulate before working with her."

MEET MELINDA SKYES
The Credibility Cure

"Her professionalism, enthusiasm and high converting copywriting, is amazing."

MEET LAURA TOELHOK
HR Consultant

"Sara asked questions that I wouldn’t have thought of in order to pull in more depth and detail into the copy."

Access begins on August 10th, 2020

Join The Launch Playbook Club

The training, templates, community, and support designed to help service-based business owners succeed as they launch offers, funnels, and online courses.

 

A year in The Launch Playbook Club membership is valued at over $5,000.

Club Access: Pay Quarterly

4 x $147

Most flexible!

Pay $147 today. Then $147/every three months.

  • Weekly copy and strategy Q+A sessions
  • Monthly expert training on offers, funnels, and launch strategies
  • Access to a library of swipe files, sales page and email sequence templates
  • Invitation to a private Facebook community for ongoing support

 

 

 

 

BONUS #1: Biweekly tech implement calls to bust through tricky tech roadblocks (value: practically priceless)

BONUS #2: Earn back your investment by sending an email from The Offers Email Kit (value: $97)

JOIN NOW

Club Access: Full Year

1 x $447

Best value!

Get 3 months free, and an extra bonus!

  • Weekly copy and strategy Q+A sessions
  • Monthly expert training on offers, funnels, and launch strategies
  • Access to a library of swipe files, sales page and email sequence templates
  • Invitation to a private Facebook community for ongoing support

BONUS #1: Biweekly tech implement calls to bust through tricky tech roadblocks (value: practically priceless)

BONUS #2: Earn back your investment by sending an email from The Offers Email Kit (value: $97)

PAY IN FULL BONUS: Prime your audience so they're ready to buy from you with The Social Playbook (value: $497)

JOIN NOW

Club Access: Accelerator Coaching Upgrade

6 x $347

Most 1:1 support!

Pay $347 today. Then 5 more monthly payments of $347.

  • Weekly copy and strategy Q+A sessions
  • Monthly expert training on offers, funnels, and launch strategies
  • Access to a library of swipe files, sales page and email sequence templates
  • Invitation to a private Facebook community for ongoing support
  • Six 45-minute 1-on-1 copy & strategy session over 6 months
  • Invitation to a swoon-worthy launch swipe file
  • Two co-working sessions for massive accountability
  • 6 x 1/month 15-minute roadblock busting calls

HUGE BONUS: Enjoy all the benefits AND bonuses of Full Year access in The Launch Playbook Club) for FREE (value: $1000+)

UPGRADE NOW

Let's make your decision feel good

The playbook risk-free guarantee

My goal with The Launch Playbook is to give you resources and support to help you launch without trying to figure out all the steps alone.

Show up for the weekly Q+A sessions. Watch the monthly trainings. Use the templates.

If all the support available to you isn't far more valuable than you're what you're paying each month, simply let me know, and I'll refund your last 30 days.

 

Nope. We're not for everyone. 

The Launch Playbook Club is perfect for you if you're...

 

 A service-based business owner who wants to launch new services, a group offer, a membership, a course, or a digital product 

  Filled with motivation to take action, but until now you've been short on the tools, templates and resources to make your idea happen 

  Tired of piecing together launch strategies and templates from freebies, multiple courses, and Google searches

 Wanting to stop trying to figure out how to launch alone, and wish you had an expert whispering personalized-to-you feedback in your ear (or at least in weekly Q & A sessions)

 

Let's get you an answer so you can make a decision

Questions that might be popping up for you


YOU'RE COVERED!

What if I've never launched before?

Whoop! Glad you're here! Over the year, The Launch Playbook Club will give you the step-by-step training and email templates for a variety of launch styles. You can choose what feels best for you (or ask for advice in the weekly Q & A sessions).


COPY, STRATEGY & TECH!

What kind of support is offered?

How does weekly, live question and answer sessions sound for you? You'll be able to bring you launch strategy questions, and submit your copy for feedback. And if you can't be there, we'll still review it so you can watch at a time that works. Plus, you'll get biweekly tech support sessions so you sweep past roadblocks with ease. One more thing...you'll also find us hanging out in the private Facebook group too.


YOU BET!

Is there a payment plan?

If paying in full doesn't work for you, then you can join The Launch Playbook Club for one payment of $147 which will cover you for three months. Or if you upgrade to 1-on-1 Accelerator support, you can cover your costs with $347/month for six months (and get Club access free for a whole year)!


JUST ASK!

What if I need help customizing the templates or choosing the launch strategy?

Every week you can submit your questions to our Copy and Strategy Q & A sessions.There we'll get you sorted out. And if you show up live, you'll have the opportunity to ask further clarifying questions. If you upgrade to the Accelerator, you also have six 1-on-1 sessions and your monthly 15-minute SOS calls to lean on.


READ THIS!

I don't know if I have time for this??

Here's the truth: You may not need everything in The Launch Playbook Club all the time, but when you are launching you'll be able to spend more time in action (remember that 20% goal?!) because you'll have access to the resources and support to move quickly. You can show up to the weekly calls anytime and bring any copy or strategy questions. Or you can invite your VA or Content Manager to the group and let them use the resources and do the asking for you.


TALK TO ME!

I have more questions. How can I get in touch?

Definitely! Send me all your questions to my inbox at [email protected] and watch out for a video or audio reply. I love 'em! 


 

MEET ROSALEE LAHAIE HERA
Sleep Consultant

 

"Working with Sara has been a game changer for my business."

 

Before working with her, I didn’t have a plan for posting on social media, I didn’t have a strategy for e-mail marketing, and I wasn’t able to fully execute my big plans for scaling from one-to-one coaching into online courses.

I felt stuck in a model that was no longer serving my growing business.

Since beginning to work with Sara, I can breathe a big sigh of relief every single day.

Access begins on August 10th, 2020

Join The Launch Playbook Club

The training, templates, community, and support designed to help service-based business owners succeed as they launch offers, funnels, and online courses.

A year in The Launch Playbook Club membership is valued at over $5,000.

Club Access: Pay Quarterly

4 x $147

Most flexible!

Pay $147 today. Then $147/every three months.

  • Weekly copy and strategy Q+A sessions
  • Monthly expert training on offers, funnels, and launch strategies
  • Access to a library of swipe files, sales page and email sequence templates
  • Invitation to a private Facebook community for ongoing support

 

 

 

 

BONUS #1: Biweekly tech implement calls to bust through tricky tech roadblocks (value: practically priceless)

BONUS #2: Earn back your investment by sending an email from The Offers Email Kit (value: $97)

JOIN NOW

Club Access: Full Year

1 x $447

Best value!

Get 3 months free, and an extra bonus!

  • Weekly copy and strategy Q+A sessions
  • Monthly expert training on offers, funnels, and launch strategies
  • Access to a library of swipe files, sales page and email sequence templates
  • Invitation to a private Facebook community for ongoing support

BONUS #1: Biweekly tech implement calls to bust through tricky tech roadblocks (value: practically priceless)

BONUS #2: Earn back your investment by sending an email from The Offers Email Kit (value: $97)

PAY IN FULL BONUS: Prime your audience so they're ready to buy from you with The Social Playbook (value: $497)

JOIN NOW

Club Access: Accelerator Coaching Upgrade

6 x $347

Most 1:1 support!

Pay $347 today. Then 5 more monthly payments of $347.

  • Weekly copy and strategy Q+A sessions
  • Monthly expert training on offers, funnels, and launch strategies
  • Access to a library of swipe files, sales page and email sequence templates
  • Invitation to a private Facebook community for ongoing support
  • Six 45-minute 1-on-1 copy & strategy session over 6 months
  • Invitation to a swoon-worthy launch swipe file
  • Two co-working sessions for massive accountability
  • 6 x 1/month 15-minute roadblock busting calls

HUGE BONUS: Enjoy all the benefits AND bonuses of Full Year access in The Launch Playbook Club) for FREE (value: $1000+)

UPGRADE NOW

And remember this...

Your happiness is guaranteed

If the training, templates, and Q+A sessions aren't giving you far more value than what you're paying... simply email [email protected], and I'll refund your last 30 days.