Done-for-you launch copy for coaches, consultants and course creators
A repeatable launch experience that leaves the people you love working with most feeling deeply seen, heard and worthy
(whether or not they purchase your offer)
Get me Launch Worthy
Buying something is never just buying something.
You know it’s true because you’re human.
And since you've lived a little, all your past experiences–the good, the bad, and even the cringey middle-school bangs period of your life...
...all play a part in your buying decisions.
^^Seriously. Just ask me to tell you the story of my beloved Dyson Airwrap.
That's why before YOU hit buy on a new purchase, you've likely done a bit of friendly creeping on IG, and slowed your scroll through the bio, offer details and testimonial sections too.
And it’s why the folks reading all your launch copy are seeking the answer to the most important question of all: “Does she/he/they get me?”
The BIGGEST difference between biz owners who have folks saying their name in every Facebook group and people buying up EVERY offer YOU put out is...
Seriously, it’s at the heart of all good launches. And to access it’s magic, you’ve just got to...
Learn exactly what’s happening in peoples lives when you and your content meet them, so you can refine your offers into genuine must-haves that align with what they want right now.
Purposefully build touchpoints that create active listening. No more intake forms for the sake of intake forms. No more guessing what people need now, next, or not at all. No more wasted ideas or time.
Gain clarity on what makes people feel safe and best able to access your communities and learning materials. Creating a high-quality offer that all people can enjoy because you asked for regular, honest feedback. And did it in a way that felt good to you and was fun for them.
Feel energized that your offer is set up to provide the results you know are possible, because you created bonuses, support emails, and opportunities to directly access your expertise. This is how you end up with referrals, amazing testimonials, and more people finding success with your group or 1:1 offers.
Enjoy watching your sales grow, because you used marketing and sales tactics that feel in integrity with your values. This is how you end up nurturing connection through every single step of your funnel.
Launch an offer you’re willing to share on your personal Facebook page, because the thought of your friends and family seeing it fills you with excitement. (Unlike the awkward middle school photo your cousin keeps tagging you in. C’mon those bangs are so in now.)
Human-centered launch copy that leaves people feeling seen, heard and worthy (whether they buy your offer or not.)
This 6-week experience offers you personalized, research-backed launch copy, customer journey touchpoints, and launch strategy that honor the deeper mission of your brand...
...AND the experiences, goals, and challenges of the people you love to serve.
Here’s what else is waiting for you inside the 10-week, 1-on-1 launch copy experience…
THREE (60-90 minute) copy and strategy sessions with me, where we’ll develop your launch messaging, and turn it into a launch funnel that leads people to the buy button with the magic of human connection.
Up to 6 customer interviews, and to love on them for giving their time, I’ll gift each person a coffee card
A ‘you’ll want to refer to this again and again’ messaging guide gathering all the highlights of what matters to your ideal clients
Done-for-you copy deliverables including your lead magnet and/or launch event registration page, sales page, and multiple email sequences.
ONE 60-minute launch debrief to discuss the results, and talk next steps.
BONUS access to trainings only available within my membership, The Launch Playbook Club: Sustainable Strategies For Fostering Human Connection, Launch With The List You’ve Got, Launch Bonuses (and maybe more, if you need ‘em)
Heart to Heart
I’ll unravel what’s on the hearts and minds of your people by going on a listening tour using surveys, one-on-one interviews, reviews and more.
The end result is your very own Launch Playbook™ filled with the messaging that'll help you deeply understand your most favorite humans to work with on the planet.
Secure the Strategy
We'll meet to refine your offer, finesse your framework and choose your lead magnet (or make your current one “where have you been my whole life” worthy.
Next up, creating a launch plan that makes it easy for you to show up and your ideal clients to say, “I was gonna join anyway but now I’m so pumped to do this with YOU.”
Crafting the Copy
With those love-laser focused insights, research, and messaging guide posts I'll craft the words that treat your people with the empathy, respect and support they deserve.
Every piece of copy gets one round of revisions so you’ll feel satisfied knowing the words will spark the right balance between giving your readers all the ethical feels and my proven Launch Worthy™ copy framework.
Leading with Love
This is where we’ll discuss the right conditions for your clients to feel cared for after they buy, the way you deliver your offer, and the support they receive. Because buyers' remorse is real.
I’ll craft a few final emails that'll nurture their success while they work towards your offer’s promised result so you don’t have to.
But above all else...
Since we’re looking to connect with the humans YOU want to work with, and introduce them to the YOU that only comes out when you’re in your cozy corner, no project inside Launch Worthy is exactly the same.
Put human connection at the heart of your next launch
The Launch Worthy experience
starts at $9997
You don’t have to make the decision right here, right now.
That’s what tea, Zoom, and a 30-min chat is for, so go ahead and fill out the application below TODAY.
If we're a good fit, I'll slide the booking calendar straight to your inbox.
See something that makes your heart beat a little faster?
Slow your scroll to read through a few Launch Worthy client love stories
“It's really difficult to find someone who mimics your voice and Sara does this flawlessly."
All through the launch, people were responding to my emails telling me how much they loved them. That's why I firmly believe Sara had me do one of my most successful launches to date.
Brand Coach & Creative Director
“Having great email sequences has been on my to-do list for YEARS!"
I finally decided to stop kidding myself that I would write my email sequences and hired Sara. Not only did hiring someone who really knows what they're doing save me so much time, but Sara did it better that I could have done it myself. She really listened to how I wanted to show up for my audience, and created content that is fun and very me! Even better, they also help me reach my business goals.
“My investment was paid off before I even launched the course!!"
Before reaching out to Sara, my big goal was to launch an online course. After working with Sara, I ended up with way more. A new pricing model, better client communication systems, and multiple new sales pages on my website that align with my existing brand. She even helped me refine my 1-on-1 client process into a framework which formed the entire foundation of my online course!
Launch Worthy is right for you if...
You’re launching a group offer. Course, coaching program, or membership -- you choose.
You’ve got a handful of clients that adore you and your work. Just makes it easier to grab 20 minutes of their time to talk about how you impacted their lives for the better.
Your methods are already proven. You’ve sold your unique way of doing things a few times before, even if it’s a 1-to-1 service.
You’re already sharing viewpoints and creating content on a regular basis. I’d be able to scroll your Instagram, or listen to your podcast to get to know you.
Right now, your current copy assets are like a jigsaw puzzle, but with several missing pieces. You want someone to create the whole picture for a cohesive and thoughtful experience for your clients.
You’re as committed to learning and launching in an equity-centred way as I am. You care about consent, payment plans, and selling without compromising your values.
You believe in the power of human connection. And you’re looking for ways to create a launch experience for the humans you love working and seeing their success all the way through.
Watch the video to hear how Natalie got the launch copy her clients needed...
“I’ve got to meet the lovey dovey, tea obsessed copywriter typing this sales love letter”
Hiiiii! It’s me, Sara Vartanian!
Your launch copywriter and strategist
When I’m not lost in my latest book series obsession, or planning another family getaway to the lake...
...you’ll find deep in listening mode with my launch clients and the humans they love working with most.
Because just like there's more behind ME there's more behind the humans you serve. And it’s through those heart-to-heart conversations that I can create a launch map that genuinely infuses human connection into every phase of the launch copy, so people feel deeply seen, heard, and understood.
Since 2016, I’ve helped dozens of coaches, consultants, and course creators put human connection at the heart of their launches–starting with putting together a step-by-step map.
And that’s exactly what I'll support you to do through the Launch Worthy experience.
“Sara is so much more than a copywriter. While her copywriting skills are incredible, it's her launch strategy that sets her apart."
The combination of both of these skills is so invaluable to a business owner launching online products or services. Sara helped me understand my target client, create and set up lead magnets, email funnels, and Facebook ads. She was my biggest cheerleader. I cannot recommend Sara enough if you're planning to launch something.
Real Estate Stylist & Educator
Still got questions?I like that about you.
Read through the FAQS right here.
Are you available like now?
Why does this take 10 weeks? Can we go faster?
Do I need a team to help me?
Ready to experience the afterglow effect of a launch that puts human connection at its heart?
Click below to apply for the least annoying fit call ever.
(Let's sip tea and talk launches.)
I'd be honored to help you launch
Please take a few minutes to fill out the form below so I can show up with only the good stuff, and check my calendar to make sure I'm available for your launch.