WHAT'S INCLUDED
THE MESSAGING FOUNDATION
CLIENT COMMENTS
APPLY TODAY
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SHIP A Strategy-backed CAMPAIGN EVERY SINGLE MONTH

Launch Worthy: The Retainer

 
 
SHIP A Strategy-backed CAMPAIGN EVERY SINGLE MONTH

Launch Worthy: The Retainer

 
For scaling founders who want a strategic marketing partner to create the messaging, lead the campaign, and deliver done-for-you copy assets that power six-figure launches—so you can focus on building your million-dollar momentum, not micromanaging all the freaking details.


APPLY TODAY →
  • LEAD MAGNET CAMPAIGN 
  • LAUNCH EVENT CAMPAIGN 
  • SALES PAGE & WAITLIST CAMPAIGN 
  • FULL-LAUNCH CAMPAIGN
  • QUARTERLY LAUNCH CAMPAIGNS
  • PRIVATE PODCAST LAUNCH CAMPAIGN
  • WEBINAR LAUNCH CAMPAIGN
  • REENGAGEMENT CAMPAIGN
  • EVERGREEN FUNNEL CAMPAIGN
  • BOOTCAMP LAUNCH CAMPAIGN
  • CHALLENGE CAMPAIGN
  • OPEN CART CAMPAIGN
  • DOWNSELL CAMPAIGN
  • UPSELL CAMPAIGN
Sara Vartanian sitting at a table with her Mac laptop in front of her looking to the right and smiling

This is your season to lead.

To focus on high-impact work. Not high-touch oversight.

To share the vision. Record the podcast. Build the relationships only you can. Show up for your people where it matters.

And let someone else carry the messaging and the conversion plan behind the scenes.

That's exactly what the Launch Worthy Retainer was built to give you the freedom to do.

You've got help, but you're still the one connecting all the dots.

You need someone who thinks with you—and then takes the vision and runs. Because when you operate with a team of task-takers, your goals get slowed down by...

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Quality Control Mode

You're the last line of defense. Catching the gaps, the edits, and the opportunities no one else noticed.

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The Mental Load

You've handed off the tasks, but your brain won't fully let go.

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Bottlenecked Bandwidth

Your ideas get stalled, because no one else is setting them in motion. 

 

A flatlay photo of a cup of tea, glasses, a Mac keyboard, mouse, and blank paper.

Because you've outgrown being the one connecting all the dots.

That's why you don't need another task-taker. You've been the keeper of the vision, the voice, and the execution. But that's not where your energy belongs anymore.

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Busy ≠ Scalable

You're still the one catching missed deadlines, half-finished assets, and details no one else noticed.

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Bottlenecked Brillance

You've got the big vision. What you need now is the space and the strategic partner to bring it to life.

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Strategy Overload

You’re still the one listening, tracking, pivoting, and translating. What if someone handled that before you even have to ask?

A headshot of Lianne Kim

"If you're looking to work with a strategic partner to help you get to the next level, Sara is your girl!" 

 

I loved every minute of working with Sara.

She took the time to understand my voice and my audience and asked great questions to get us the clarity we needed so she could write a quiz funnel that was a fantastic 'experience' for my audience. She is professional and overdelivers in every way. 

 

– LIANNE KIM
HEAR ME WHEN I SAY:

This isn't outsourcing. It's a second brain for your business, so your momentum doesn't stall when your calendar fills.

 

You stay in your lane. The bold, visionary, CEO-level one.

And inside Launch Worthy, I don't just take tasks off your plate. I carry your vision forward with campaigns that match the magnitude of what you're building.

When you no longer have to hold it all,this is what unfolds 

CAMPAIGNS THAT KEEP PACE

Launches and promotions that run without your hands or brain on every task.

CREATIVE ENERGY RECLAIMED

You’re finally spending time on the work that lights you up, not the details that drain you.

EVERYTHING FINALLY CLICKs

The ideas you’ve been holding onto are getting launched and out in the world. Just like you pictured.

The first page of Sara Vartanian's launch campaign Google Doc showing parts of a Live Workshop Campaign and how she organizes it
 
RESERVE YOUR SPOT INSIDE

Launch Worthy: The Retainer

 
RESERVE YOUR SPOT INSIDE

Launch Worthy: The Retainer

Support that finally moves at your pace.
Every month, I ship one strategic campaign from idea to execution, without you needing to micromanage a thing.

APPLY TODAY→
  • LEAD MAGNET CAMPAIGN 
  • LAUNCH EVENT CAMPAIGN 
  • SALES PAGE & WAITLIST CAMPAIGN 
  • FULL-LAUNCH CAMPAIGN
  • QUARTERLY LAUNCH CAMPAIGNS
  • PRIVATE PODCAST LAUNCH CAMPAIGN
  • WEBINAR LAUNCH CAMPAIGN
  • REENGAGEMENT CAMPAIGN
  • EVERGREEN FUNNEL CAMPAIGN
  • BOOTCAMP LAUNCH CAMPAIGN
  • CHALLENGE CAMPAIGN
  • OPEN CART CAMPAIGN
  • DOWNSELL CAMPAIGN
  • UPSELL CAMPAIGN
let's break it down

What's included every month...

Each campaign starts with intention. 
 

Strategy & Campaign Mapping

I'll lead us through a 60–90 minute strategy call where we'll align on the campaign plan. 

You're going to get:

  • 1-3 strategy calls/month depending on the project
  • Campaign mapped out clearly inside your project management tool, so everyone knows exactly what's coming & what's covered
  • Offer refinement, development and positioning based on goals, audience, and voice-of-customer insights
 

Campaign Creation & Copy Week

I turn on my flow playlist and dig deep into your voice, existing content, customer insights and conversion copywriting.

You're going to get:

  • Voice-of-customer research and messaging development
  • Full campaign doc with every asset written
  • Everything organized by campaign stage and status, so you know at a glance what's done, what needs review, and what's in motion
This is where the campaign comes to life.
The campaign is getting ready to ship.
 

Polished & Prepped

Want edits done live? We can jump on a working session for speed. Prefer async? I've got you.

You're going to get:

  • A full round of edits 
  • Creative direction and support for team members
  • Optional support with design and tech implementation as needed
 

Campaign Support & Debrief

As the campaign rolls out, I'll stay close to watch data and audience behaviour.

You're going to get:

  • Voxer or Slack support 
  • Real-time support for pivots, feedback, and fence-sitter follow-up
  • Post-launch debrief and strategic recommendations to apply to the next campaign
The campaign rolls out.
PLUS THE STRATEGIC FOUNDATION

Messaging that speaks to the hearts & minds of the people you love to serve 

THE 'OH EM GEE, YOU GET ME' GIFT

Every great campaign starts with a deep understanding of the humans it's meant to serve

 
A sample of Sara Vartanian's voice of customer Copy Playbook guide

Every Launch Worthy retainer begins with a custom Copy Playbook. My signature, voice-of-customer-driven messaging guide built from interviews, survey data, and content gold you didn’t even realize you’d dropped.

This isn't just research.

It’s the strategic backbone of every sales page, funnel, and campaign we create together.

So your messaging isn’t just clear. It deeply connects.

I typically charge thousands for this playbook as a standalone strategy package.

But inside Launch Worthy, it's the foundation we build from. Because campaigns that welcome in clients who become your next best success story are always rooted in the hearts and minds of the humans you love working with most.

And as we partner together over the next 6-months, I'll continue refining it. Layering in fresh insights so it becomes the evolving compass that guides every campaign. 

Choose the SUPPORT that works best for you:
6 MONTHS INSIDE LAUNCH WORTHY

6 X $4500

Strategy and done-for-you copy to ship a reach, revenue and/or retention campaign every single month

✓ Ongoing customer research & optimization 

✓ An experienced marketing thought partner in your Slack channel

✓ Real-time support for you & your team

APPLY TODAY →
NOT READY FOR A RETAINER? TRY A SALES COPY WEEK

$3500

✓ A one-week done-for-you copy & strategy sprint 

✓ Get your sales page or promo emails done, fast

✓ Best when you have a bunch of customer feedback

✓ ONLY 2 spots available per month. Instantly book.

LEARN MORE →
YOU BRING THE GOALS. I'LL BRING THE STRATEGIC EXECUTION.

What can we do with your monthly Launch Worthy sprint? 

 

Glad you asked. We could...

Craft a private podcast funnel to warm your audience before your next promotion

Develop a retention campaign for your existing program members

Optimize your live webinar funnel to increase sign ups & boost show up rates

Refresh your signature program's sales page & cook up brand-new bonuses

Build out a quiz funnel to segment your audience & sell offers on evergreen

Finally get that big idea launched...

LET'S GET STARTED →

 Copy crafted inside a Launch Worthy Retainer

An ipad mockup showing a Private Podcast registration page that Sara Vartanian wrote for Heather Sager
WARM UP CAMPAIGN

A private podcast funnel for a Speaker Coach

This private podcast funnel was part of one of four live launch campaigns we rolled out across a year-long partnership. I led the messaging and wrote the copy for all four campaigns, along with a Black Friday bundle, weekly newsletters, nurture sequences, and more. 

COURSE SALES PAGE

A sales page for a Pilates Trainer & Pelvic Health Expert

This was one piece of a long-term partnership where I’ve crafted launch campaigns, recurring funnels, and three annual Black Friday promos that each generated $150K+. Over the past three years, my copy has supported $500K+ in annual revenue for her business with messaging that’s grounded in voice-of-customer research.

LIVE LAUNCH CAMPAIGN

A webinar funnel for a Business Coach for Interior Designers

One of several campaigns I’ve built with Rebecca Hay as part of her launch ecosystem. This live launch included the webinar registration page, promo emails, and live event support. We’ve added intentional touch points throughout each launch to collect voice of customer insights—allowing us to continually refine the messaging and improve performance with every round.

WEBSITE HOMEPAGE

A homepage for a College Admissions Expert

This homepage anchors Lisa’s brand and points to the many touch points we’ve built behind the scenes together. From developing new programs for alumni to launching her quiz funnel, refining mini product sequences, and running annual live campaigns for her signature group offer.

An ipad mockup showing the homepage Sara Vartanian wrote for a college admissions expert

 Copy crafted inside a Launch Worthy Retainer

WARM UP CAMPAIGN

A private podcast funnel for a Speaker Coach

This private podcast funnel was part of one of four live launch campaigns we rolled out across a year-long partnership. I led the messaging and wrote the copy for all four campaigns, along with a Black Friday bundle, weekly newsletters, nurture sequences, and more. 

COURSE SALES PAGE

A sales page for a Pilates Trainer & Pelvic Health Expert

This was one piece of a long-term partnership where I’ve crafted launch campaigns, recurring funnels, and three annual Black Friday promos that each generated $150K+. Over the past three years, my copy has supported $500K+ in annual revenue for her business with messaging that’s grounded in voice-of-customer research.

LIVE LAUNCH CAMPAIGN

A webinar funnel for a Business Coach for Interior Designers

One of several campaigns I’ve built with Rebecca Hay as part of her launch ecosystem. This live launch included the webinar registration page, promo emails, and live event support. We’ve added intentional touch points throughout each launch to collect voice of customer insights—allowing us to continually refine the messaging and improve performance with every round.

WEBSITE HOMEPAGE

A homepage for a College Admissions Expert

This homepage anchors Lisa’s brand and points to the many touch points we’ve built behind the scenes together. From developing new programs for alumni to launching her quiz funnel, refining mini product sequences, and running annual live campaigns for her signature group offer.

HEY THERE, I'M SARA VARTANIAN

Your new launch director 

(aka your Strategist & Copywriter in Residence.)

 

Launches need leadership, not just copy. 

 

That’s why I don’t just strategize, write copy, and dip out.

I stay with you mid-promotion, available on Voxer for real-time strategy, last-minute tweaks, and emotional support (because when you second guess something—and you will—I’ll be there with reassurance or a plan to pivot.)

I whisper voice notes about your business into my phone during 3 a.m. perimenopause wakeups. I build Airtable bases full of hot leads and help you reach out to every single one of them, so they feel seen—and so, so good about their decision to say yes (or not).

I listen obsessively to the humans signing up for your list, launches, and offers.

Then I use those insights to help you ship campaigns that feels less like a marketing machine… and more like a meaningful conversation.

HEY THERE, I'M SARA VARTANIAN

Your new launch director 

(aka your Strategist & Copywriter in Residence.)

 

Launches need leadership, not just copy. 

 

That’s why I don’t just strategize, write copy, and dip out.

I stay with you mid-promotion, available on Voxer for real-time strategy, last-minute tweaks, and emotional support (because when you second guess something—and you will—I’ll be there with reassurance or a plan to pivot.)

I whisper voice notes about your business into my phone during 3 a.m. perimenopause wakeups. I build Airtable bases full of hot leads and help you reach out to every single one of them, so they feel seen—and so, so good about their decision to say yes (or not).

I listen obsessively to the humans signing up for your list, launches, and offers.

Then I use those insights to help you ship campaigns that feels less like a marketing machine… and more like a meaningful conversation.

Sara Vartanian, a launch copywriter, standing between two chairs, facing the camera and smiling
REAL REACTIONS FROM LAUNCH WORTHY CLIENTS

Peek Inside my Google Docs

 

Because my favourite testimonials are in the margins where my clients scream, cry, and say, "NAILED IT" before the campaign draft is even done.

3 Google Doc comments Sara Vartanian's clients left her based on her copy

ONLY TWO SPOTS REMAIN FOR 2025

6 MONTHS INSIDE LAUNCH WORTHY

6 X $4500

Strategy and done-for-you copy to ship a reach, revenue and/or retention campaign every single month

✓ Ongoing customer research & optimization 

✓ An experienced marketing thought partner in your Slack channel

✓ Real-time support for you & your team

APPLY TODAY →

STILL MULLING THE RETAINER OVER?

Let's start with one brilliant week.

One week. One done-for-you sales copy project. 

All the momentum of working with a launch strategist and copywriter who's worked on dozens and dozens of launches over the last decade.

Only 2 spots available per month.

BOOK A SALES COPY WEEK →
THE SALES COPY WEEK IS YOUR PLACE TO START IF:

You've got a campaign that deserves more than a last-minute scramble


You're deep in Asana tasks and ready to hand something off with confidence


You crave support from someone who doesn't need hand-holding 

THE LAUNCH WORTHY RETAINER IS FOR YOUR IF:

You're scaling and need a strategic partner month after month


You're done being the one who holds every threads across every project


You want campaigns that are crafted, led, and executed by someone you trust to take the reins

Got questions? I like that about you.

Don't see yours below? Send me an email at [email protected] and I'll respond during my next inbox hours!

Will you be around during my live launches?

Definitely! You're getting a partner who's in it with you. I'm available on Slack or on Voxer during live launches to pivot in real-time, tweak messaging based on what's landing, and handle hiccups with clarity and calm.


If an email needs a last-minute angle shift? I'm on it. Even if it's Friday night.

If the webinar chat is lighting up with buying questions? I'll respond.

And when your hot leads need a nudge...I'll reach out individually so the follow-up feels personal, never ever pushy. 

Do you handle tech & design too?

With me, you’re not just getting strategy and copy. You’re getting campaigns that actually ship.

While my core focus is leading the campaign strategy and creating the messaging and copy, I can also often handle light implementation like uploading emails, connecting automations, or setting up landing pages from your templates.

Already have a team or trusted collaborators? I'll coordinate directly with them to make sure it all gets implemented beautifully.

Need more hands-on design or tech? I can recommend pros I trust. Or we can upgrade your retainer to include extended support during bigger scope campaigns such as live launches.

Sara Vartanian, a launch strategist, sitting at her laptop, planning a launch campaign
go from 6-figure launches to million-dollar momentum—one strategy-packed campaign at a time.

Step Into  Launch Worthy

 

If your gut says yes, fill out the short application below.

We’ll hop on Zoom, sip something cozy, and talk through what it would look like to have me as your launch director every month.

There are only two spots available for the rest of 2025.

This could be the beginning of your most aligned, easeful season of business yet.

Let’s find out if the Launch Worthy Retainer is your next best move.

 

APPLY HERE →
Sara Vartanian, a launch copywriter, facing the camera smiling