Hey, I'm Sara

Educator. Strategist. Storyteller.

I’m an intentional content marketer and former educator who’s always teaching—I ensure business owners stand out online by helping them tell their unique stories, and share generous content that serves their audience. 

A city girl with lake life dreams, a lifelong educator, and mom of two boys—I turned my side-hustle, a green living blog, into a thriving business where I strategize and manage social media and content marketing to help cool business owners who do good in the world, reach their goals and get the life they crave.

I didn't always have this business...but,
I've always been an educator

I was the little girl lining up her dolls to teach them—becoming a teacher was a natural choice. And I loved it. 

So, it wasn’t a surprise that upon deciding to cloth diaper my youngest son, and realizing how much information there was to navigate that I began teaching cloth diapering workshops to other moms who wanted the process simplified. Like me, these moms wanted easy-to-understand, trustworthy information on green living, and so my blog, Green Moms Collective was born. 

This is where I fell in love with content marketing. 

My blog was a side-hustle, where I worked with brands and businesses around North America, to manage their influencer campaigns, host twitter parties, write content, and eventually began running their social media—taking beautiful flatlays and writing content that captured their audiences.


The decision to blog became the vehicle for my six-figure business. Most days, you’ll find me behind the computer screen, sipping a hot drink and serving up intentional marketing strategies, strategizing social media plans, and crafting content for my cool clients—ones who want to make an impact.

When I’m not hanging out online, I’m with my two boys and husband, Andy, cozying up for movies and game night, escaping to my next lakeside getaway, or relaxing with a green beauty face mask and a good book.

A Little More About Me

From teacher to eCommerce store owner...

Seven years ago, only a few weeks into my second maternity leave, I decided to open an online cloth diaper shop—it launched within four months. Looking back, I’m in awe of the tired mom who had the nerve to step into the entrepreneurial world with a teaching degree as her background. It’s served me well. I’m a knowledge-seeker, question-asker and community-minded woman who is proud to have earned my marketing know-how through years of experience serving clients in North America and beyond.

The year that
changed it all...

My family and I lived in a gorgeous log cabin lakeside for one year so we could help care for my mom before she passed away from breast cancer. The year we spent there was life-altering in many ways. My little family of four had time to grieve and be together more than we ever had—and I committed to building a life around my family’s values and needs by taking my business full-time. 

A few of my
favourite things...

I love to travel, and wherever I go, you’ll find me seeking out the nearest body of water to take a deep breath, or sitting at a pretty little cafe sipping tea and dreaming up strategies to serve my cool clients. And if we’re together, there will be a least a few moments of full on belly laughter.

I knew I liked you. Access something dozens of business owners have described as the most generous and valuable content they’ve ever received…

The Social Media Roadmap

Send me your URL and I’ll send you a made-just-for you mini marketing roadmap filled with actionable ideas to reduce overwhelm and make it easy to know what to do next.

"Sara, thank you so much for my social media road map and for opening your inbox to me for a week! The value you provided in this single, free resource speaks volumes about you and your offerings! I was blown away. Thanks so much!!"

Rosalee Lahaie Hera
CEO of Baby Sleep Love

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