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The 

Launch Playbook Podcast

Hosted by Sara Vartanian for course creators, group program leaders and copywriters to discover the starts, stops, and tools of transformation that go into launching their online offers.

If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.

Sara Vartanian, host of The Launch Playbook Podcast
TUNE IN FOR LAUNCH INSPIRATION 

The 

Launch Playbook Podcast

Hosted by Sara Vartanian for course creators, group program leaders and copywriters to discover the starts, stops, and tools of transformation that go into launching their online offers.

If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.

Sara Vartanian, host of The Launch Playbook Podcast
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Most *loved* Guest Episodes

Heather Sager sharing tips on how to sell on webinars

Episode 41: How To Overcome Perfection & Sell On Webinars with Heather Sager

Jordan Gill sharing her underused strategies for launching

Episode 42: Underused Strategies For Launching with Jordan Gill

Sandra Booker sharing what it takes to have a 6-figure launch

Episode 60: What It Really Takes To Have A 6-Figure Launch with Sandra Booker

MORE EPISODES →
  • LAUNCH STRATEGIES FOR COURSE CREATORS
  • LAUNCH STRATEGIES FOR GROUP OFFER LEADERS
  • LAUNCH STRATEGIES FOR COPYWRITERS
  • LAUNCH STRATEGIES FOR DIGITAL MARKETING SPECIALISTS
  • LAUNCH STRATEGIES FOR COURSE CREATORS
  • LAUNCH STRATEGIES FOR GROUP OFFER LEADERS
  • LAUNCH STRATEGIES FOR COPYWRITERS
  • LAUNCH STRATEGIES FOR DIGITAL MARKETING SPECIALISTS
  • LAUNCH STRATEGIES FOR COURSE CREATORS
  • LAUNCH STRATEGIES FOR GROUP OFFER LEADERS
  • LAUNCH STRATEGIES FOR COPYWRITERS
  • LAUNCH STRATEGIES FOR DIGITAL MARKETING SPECIALISTS
WHAT TO EXPECT...

Launch strategies you can't Google.

A lightbulb graphic representing launch ideas shared on The Launch Playbook Podcast

Unfiltered Launch Insights

Honest conversations that uncover the highs, lows, and lessons of launching online offers. From strategy to execution, I break it all down so you can learn what works (and what flops).

A checkmark graphic representing proven launch tactics shared on The Launch Playbook Podcast

Proven Launch Tactics 

Step-by-step advice and practical tips to help you craft campaigns that connect and convert. Learn how to write sales pages, nurture sequences, and launch emails that feel authentic and inspire action.

A graphic representing the launch conversations on The Launch Playbook Podcast

Launch Success Stories

Hear from course creators, group program leaders, and fellow entrepreneurs who’ve navigated the launch journey. Their wins, struggles, and aha moments will spark ideas and remind you that you’re not alone.

WHAT TO EXPECT...

Launch strategies you can't Google.

Unfiltered Launch Insights

Honest conversations that uncover the highs, lows, and lessons of launching online offers. From strategy to execution, I break it all down so you can learn what works (and what flops).

Proven Launch Tactics 

Step-by-step advice and practical tips to help you craft campaigns that connect and convert. Learn how to write sales pages, nurture sequences, and launch emails that feel authentic and inspire action.

Launch Success Stories

Hear from course creators, group program leaders, and fellow entrepreneurs who’ve navigated the launch journey. Their wins, struggles, and aha moments will spark ideas and remind you that you’re not alone.

BURN THROUGH 

All the 

Episodes

BURN THROUGH 

All the 

Episodes

BURN THROUGH 

All the 

Episodes

Scroll to find the one you need in your earbuds now ↓

iPhone graphic featuring The Launch Playbook Podcast, your go-to resource for successful launches
OVERHEARD AROUND THE INTERNET...

"Great info"

I met Sara when she guest spoke inside a program I'm in and I was hooked. Her episodes are packed with valuable information. I appreciate that she approaches each topic from a teaching standpoint and makes it easy for me as the listener to learn.

"Authentic & insightful"

Sara is so full of insight and wisdom and I just love how she keeps it real and relevant. She's positive, smart, engaging and has amazing guests too. Well worth a listen if you have an online business you want to grow.

"BEST Interviewer EVER!"

Confession to make. I hate interview style podcasts because either the questions are host-serving or bleh. But Sara is such an amazing hosts. Asks the questions I'm thinking and then the one after. Always generous with her launch and life tips. Please don't stop! 

Sara Vartanian a launch copywriter, launch strategist, copy mentor and host of The Launch Playbook podcast

Meet the Host

I’m Sara Vartanian, a launch copywriter and strategist for course creators and group offer leaders who was behind over $1M of combined revenue for launches in 2024. I'm also a copy mentor for new and aspiring launch copywriters.


Backed by over a decade of teaching experience, I've been breaking down complicated launch strategies into actionable sales copy that connects and converts.

On The Launch Playbook Podcast, I share insights on confidently using launch campaigns to sell your offers without icky techniques or burning out.

Sara Vartanian helps course creators, group program leaders and copywriters craft launch worthy campaigns.

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Sara Vartanian, a launch strategist and launch copywriter, sharing five email sequences that every course creator must use before launching
Sara Vartanian Launch Copywriter with her business friend
Sara Vartanian, launch copywriter, sharing sales page tips for course creators