The weekly podcast hosted by Sara Vartanian for service-based business owners to discover the starts, stops, and tools of transformation that go into launching their online offers.

If you want to launch your ideas into the world faster, with more success, and less burnout, consider this show your secret playbook to get you there.

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using reels in your launch

Episode #60

Join me with Sandra Booker in this episode as she shares tactics for what it really takes to have a six-figure launch and how identify opportunities to raise your launch revenue from five-figures to six-figures.

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using reels in your launch

Episode #59

Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers.

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using reels in your launch

Episode #58

If you’ve been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you.

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using reels in your launch

Episode #57

Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing fun and doable while building a list full of buyers. 

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using reels in your launch

Episode #56

Listen in as Courtney Chow and Samantha Masinsin take us behind-the-scenes to get an insider look at the early days of launching a media company.

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using reels in your launch

Episode #55

Nathalie Amlani shares how to use personal brand photography to elevate your suite of offers and connect with your audience.

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using reels in your launch

Episode #54

Jocelyn Montemarano shares why business owners want to grow their thought leadership through video podcast content to create authority and visibility.

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using reels in your launch

Episode #53

Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch.

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using reels in your launch

Episode #52

Ashley Kang of AHK Business Management spills her ideas and strategies for planning CEO Days that ensure you're aligned with business goals, avoiding shiny object syndrome and planning your launch promotions.

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using reels in your launch

Episode #51

Wondering how to use reels in your launch marketing plans? Laura Bitoiu of B Squared Social has ideas to help you get started and what to avoid if you want to grow your business with Reels.

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self-assess your list-building funnel

Episode #50

Join me on this episode as Natalie Bullen discusses the common practices and mindset issues keeping business owners from reaching the next level in their business

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self-assess your list-building funnel

Episode #49

Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey. 

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self-assess your list-building funnel

Episode #48

Planning your calendar of promotions and launches? Tune in and try at least 1 of these email sequences before your next launch.

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self-assess your list-building funnel

Episode #47

I'm joined by business coach, Lianne Kim, to share how to have more fun in your launch.

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self-assess your list-building funnel

Episode #46

Join me with our guest, Christine Lieu, who shares how to create cohesive branding for your next launch and when it's time to level up your brand graphics.

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self-assess your list-building funnel

Episode #45

Our guest, Heather Crabtree, takes us through the steps to create a signature framework

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self-assess your list-building funnel

Episode #44

Natalie Koussa shares her story of coming back from a failed launch to have a 5-figure launch with a tiny audience

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self-assess your list-building funnel

Episode #43

Lara Wellman shares her best tips for pricing your offer so that making sales feels less complicated and never gross.

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self-assess your list-building funnel

Episode #42

Jordan Gill shares her best strategies for launching your VIP day and gives us the details on how she and her team launch their Done in a Day conference.

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self-assess your list-building funnel

Episode #41

Join in as I chat with Heather Sager, a speaking coach and trainer who helps online entrepreneurs joins us to share how her top strategies to overcome perfectionism and sell with ease.

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self-assess your list-building funnel

Episode #40

If you’ve ever wanted to hire support for your launch (and beyond) but didn’t actually know what kind of help you needed or ever got lost in all the steps of a launch, then tune in.

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self-assess your list-building funnel

Episode #39

Join me with my fellow copywriter, Ash Chow as she walks us through the essential pieces of a successful pre-launch period, including content, timing and more.

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self-assess your list-building funnel

Episode #38

Samantha Mabe, a creative director, and designer, shares her simple 4-page launch strategy to turn browsers to buyers.

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self-assess your list-building funnel

Episode #37

Join me as I chat with Christina Torres as she shares some strategies for ditching the corporate-speak and letting your personality pop.

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self-assess your list-building funnel

Episode #36

Join me as Andrea Henry, a Cambridge-educated business lawyer, shares how we can harness the law to grow our online business and legally protect it.

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self-assess your list-building funnel

Episode #35

My guest, Andrea Shah shares the 3 key moves we can make to improve your launch success today and in future launches.

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self-assess your list-building funnel

Episode #34

Customer retention is really just code for relationship-building. Join me in this episode with guest Marcy Lynn. 

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self-assess your list-building funnel

Episode #33

Podcasts are the ultimate in on-the-go learning. Kim Tradewell, a Podcast Coach & Audio Content Creator, spills the details on how to use private podcasts for your next lead magnet.

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self-assess your list-building funnel

Episode #32

I'm joined by our regular guest expert in The Launch Playbook Club, Astrid Sucipto, to share how to start building your simple tech stack. 

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self-assess your list-building funnel

Episode #31

Join me with my guest Monique Bryan, a personal brand coach, spills the details on how our branding and launch intersect and what we can do immediately to strengthen ours.

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self-assess your list-building funnel

Episode #30

Tune into this special behind-the-scenes episode where I share a private peek at moving from full-time job to becoming a full-time copywriter.

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self-assess your list-building funnel

Episode #29

By the time you're listening to this my team and I are already getting ready for our Fall launch and will definitely be putting some of those learnings into action.

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self-assess your list-building funnel

Episode #28

Rebecca Tracey, the founder of The Uncaged Life, shares how to keep your launches simple by finding a plan that works and sticking with it

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self-assess your list-building funnel

Episode #27

Join me as I chat with Mai-kee Tsang to talk about how we can focus on consistent visibility that honors ourselves while still allowing us to connect to humans we want to connect with as part of our launch

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self-assess your list-building funnel

Episode #25

Join me as I chat with my own podcast editor and coach, Emily Milling, to talk about how to use your podcast to boost your launch.

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self-assess your list-building funnel

Episode #24

I'm spilling 5 ways to boost your email list growth using your lead magnet. Focus on this during your pre-launch phase.

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self-assess your list-building funnel

Episode #23

Get out your notebooks because I'm sharing more than a dozen ideas to create a scaled offer that still allows plenty of opportunities for connection.

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self-assess your list-building funnel

Episode #22

I'm taking you through the 5 phases of a launch funnel. You'll also discover a few ways you can self-identify which stage you are in right now to get clarity on next steps.

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self-assess your list-building funnel

Episode #21

I share the reasons I started The Launch Playbook Club, and how I decided what to include in this group program

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self-assess your list-building funnel

Episode #20

You'll learn in this episode why we need to reframe our thoughts on using guarantees, visuals, and payment plans for your offers, and instead, use empathy to consider why your would-be clients and members may need these to overcome their objections to purchase.

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Want more launch inspiration

in your headphones?

Introducing...The Launch Playbook Club

It's your secret access to the copy, strategy, and tools that transform your launch.

If you're a service-based business owners looking to launch offers, funnels, and online courses, consider this your invitation to join!

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