Legally Secure Your Online Offer
Dec 01, 2021
Learn online business and course creator-specific tips to protect yourself and your intellectual property so you can focus fully on serving the new members and clients inside your digital course or group offer.
Andrea Henry, a Cambridge-educated business lawyer, shares how we can harness the law to grow our online business and legally protect it.
In this episode, we talked about...
- how to use the law to grow your online business
- top legal things every business owner needs
- how the law can protect your business and why it matters
- the document you need in place when hiring someone to help you with a launch
- what to do if you don't have terms and conditions or disclaimers in place yet
- the scoop on buying legal templates
- what to do when someone 'borrows' or steals your ideas
- why people must have the opportunity to say yes or no
...and much, much more
Things mentioned in this episode
Learn more about Andrea Henry
Andrea Henry, a Cambridge-educated business lawyer, shares how we can harness the law to grow our online business and legally protect it.
Read the full transcript so you don't miss a thing
Sara: Hey, launchers. Welcome back. Today I'm thrilled to be chatting with Andrea Henry, a lawyer who works with entrepreneurs, and specifically loves to help them create a business built to take care of you during your life's ups and downs. So if you are thinking about launching soon, if you're wondering if you have all your legal ducks in a row, you want to listen in.
You're listening to the launch playbook podcast, the weekly podcast for service based business owners to discover the starts, stops and tools, the transformation that go into launching their online offers. I'm your host, Sara Vartanian. And if you want to launch your ideas into the world faster, with more success and less burnout. Well, friend, consider this show your secret playbook to get you there.
Hey Andrea, welcome.
Andrea: Thank you so much for having me, Sara. Always a pleasure to chat with you.
Sara: I am I think this is gonna be such a good episode. Because you and I have talked quite a length about this through working together. You did a presentation recently in the launch playbook club. So I cannot wait to dive into this with you for the listeners of the podcast today.
Andrea: Me too.
Sara: So will you tell us a little bit Andrea about what you do and why you do it?
Andrea: Sure. So I'm Andrea Henry. I've been a lawyer for nearly 15 years business and tax law. I'm a mom of three. And I'm just really obsessed with entrepreneurship, and somewhat evangelical about the belief that entrepreneurship is a way for women to as close as possible to having it all the way for us to have it all right to have thriving, protected businesses that allow us flexibility and freedom to live the life that we want. And it's really important to me, as I said, as a mom. And also we've talked about the fact that I'm breast cancer survivor. And that really was my wake up call to my own business in terms of having a business that supports you and supports the life that you want to live in the way that you want to live it as opposed to something that drains you. Right. And so it's been really heartwarming over the last few years working with entrepreneurs, and particularly women of their life, to help them create a business that supports them. So that even if they're ill, even if they're dealing with family, even if they're just disabled to take a sabbatical and go back around the valley, their business continues to thrive and support their life.
Sara: Thank you. And now before Andrea, we get into all the questions about what you know, entrepreneurs should have, can you talk us a little bit more about how you yourself apply this to your life? The three year, when you're when you're going through breast cancer, you actually launched something right to help take care of you.
Andrea: Yeah, absolutely. So before my diagnosis, I was very much a like, in a paid member of the hustle bus, like you just need to work all this is the only way that you're gonna be successful. I didn't sleep a lot. If I wasn't looking after my kids, I was working. And if it wasn't working, I was looking after my kids. There was zero time for self care, I really thought that that was the only way. And I felt like if I stopped the whole business would collapse. And then I had to stop, right like life made me stop was involuntary. And one of the things that I learned through that journey was that in not paying attention to my feelings, and not taking the time for self care, and not just like, you know, getting your nails done, or whatever, but like eating well, and exercising and sleeping more than five hours a night that that lead that shows up in our body sometimes is illness. And so it was really clear to me that one I needed to continue my business because I very much like to have a roof over my head. And but I could not run in the way that I was running it for because that I believe had led to illness. And so I went back to basics, and I was okay. What does the business look like? That allows me to work in my skills, allows me to have the time to rest allows me to have breaks allows me to continue to make money even when I'm not actively in the business. And the two things that I found were team. So having other people working with you, whether it's employees or contractors, the members of your team who can do things in the business that you don't have to do, and assets, right? Those are the only two things really that help you make money while you're not working. And so I invested in team but I also invested in creating intellectual property. And so I created a suite of templates and guides for Canadian entrepreneurs call the secure startup. And that has been such an amazing experience because oftentimes, especially when people are now starting out, they don't have a ton of budget for legal but they want high quality, legal support at the beginning of their business and I wanted to be able to provide that and then the benefit of having that intellectual property is, yes, it took a lot to pay in place. But now those templates exist, and we revise them or make sure that you keep them up to date with law. Generally speaking, it's much less intensive in terms of the total money to put into it than, you know, the traditional one-to-one services. So I would say invest in in team and invest in assets. And in my case, intellectual property assets really helped the business to continue to grow. So like in 2020, we actually doubled. We doubled in 2018, 2019, 2020, even though I was working for less than the business taking much more time for myself care the better. I have an incident of affirmation for the better care I take on myself, the more successful my businesses, I've definitely seen that.
Sara: That's amazing. Thank you for walking us through then, Andrea, I love how when you're talking about legal, you're not just talking about protection, although I know we'll get into that too. But you talk about how can really allow us to grow a legacy. So you're saying like, what it can also do for us is like, grow assets protect our intellectual property. Am I getting that? Right?
Andrea: Absolutely. So it is true, right? Like, untraditionally lawyers will tell you about all the horrible things that will be done their best and legal. And those things are true, I think we're here to protect your business. But what is exciting to me, is one the confidence that comes with knowing that all of your legal ducks are in a row, you've had so many clients who've come back and like, doubled their their sales went after much bigger clients, because they have the confidence to do it. But it's also looking at your business holistically, right, like, what do you want your business to do for you? Is it that you want your business to allow you to travel? 24/7, right, like there's a legal framework that helps for that? Is it that you want to use your business to build generational wealth and leave a legacy? There's a legal framework that helps to do that, and helps you to do it in a tax efficient way. Are you building your business to sell it? Again, legal considerations going to that. And so I very much like to approach it, one of my coaches say you make the decisions from the place of the goal. And so when I'm working with clients, one on one, it's very important for me to understand what is it they truly want? Now what they think they can get, but what do they truly want? And work backwards from there? To figure out what do you need to put in place now a full legal framework that you need? Where are the opportunities that will arise? Or that you can go after? And what are some of the pitfalls that can attack that dream? And how can we prevent those from happening, so that you can get to the business that actually supports the needs that you want to live?
Sara: I love how you speak about the possibilities there. Because I think so often to business owners, we're kinda like focus on the right now or maybe like three months from now. Like, we need to make money, we need to be consistent all those things. But I like how you speak to that possibility of like, here's what you can actually do. And it's possible for you to here's how, what's the real way to get there.
Andrea: That's the exciting part. Like, you know, when you're, especially when you're now starting over for us, it is hard to think long term, I absolutely get that you're just like, oh, like everything feels like just white knuckling it through every decision. But after you've been in it for a little while, even if it's just a year or so, you really want to think about what what do you want, like, this is why I'm obsessed with business because to me, it is literally a dream machine. Right? It is it is a vehicle that takes us to our dreams in a way that I think is difficult for other things. Because what you can be you can be a great employee and have an amazing job. I know there are also people who continue to have their job and have their business as a side hustle. But what is always concerned me about being an employee is that someone else decides how much money you make, right? And what opportunities you can take on and what impact you can make. There's always someone else, you know, it might be a high position, but there's someone else who has some level of control over that. This is really allows us to so I'm not creative when it comes to like art and design and never draw. But to me, our business allows us to be so creative. Because whatever it is that you know, whatever lifestyle you want, whatever you want to do, there is a way to grow and run your business to match that.
Sara: Yes, I like that so much. And I think like, again, I'm going to speak to like I feel like it's everything seems possible like so even as our life changes and things happen like they did with you. And like happens with all of us like we can put those things in place to actually achieve those goals that we want to have those dreams he wants. And we're well set up. So before we dive into further details, can you summarize for us the top things we need in place as online business owners who are let's see launching digital offers online Group offers things like that.
Andrea: I think there are three main pillars for any for any startup and we're going to a little bit more detail for the online space but three main pillars whereas, or your corporate structure like how do you own your business, all of the important contract. So any business friends or relationships, and any important relationship deserves a contract, and then your intellectual property. So we talked about assets, for online business owners, in particular, Online offers and courses and programs, your intellectual property is the most significant asset in your business, right? That's your genius, all of your content, your systems, best your intellectual property. And that's really what you're selling. That's what's going to fuel your business's growth for Online offers. In particular, it's really important that you have the terms and conditions on your website, and that you make sure that people are saying, actively, yes, I agree to these terms and conditions. So as us entrepreneurs, we go on journeys, not just a business folk with personal development, and a lot of you will have heard about setting boundaries, the contract is just another way to set a boundary, right. So the same way how we say to clients, hey, we're only available from nine to four, Monday to Thursday. Another boundary is, and when you purchase this program from me on this offer from you, at this coolers, here's how I'm willing to provide it to you, right. And it could be, hey, you can use it for yourself, but you're not allowed to repackage it, and sell it in another format to someone else, you're not allowed to share it with other people without my permission, you're not allowed to be on you know, on the comment board saying things are really divisive or hateful. And you're going to show up on time, you're going to pay me on time, and I'm going to deliver this awesome content or this awesome program. So you're basically just setting out the story of the relationship, that's a really big thing for online offers. Because you are creating the legal relationship, as soon as the person signs up. And as soon as that person pays you, there's a legal relationship created. And you need to make sure that your client or your customer has agreed to the terms on which you're going to enter into this legal relationship.
If you're going to build a team it so so really important to have good contracts with that, and always as it gets against sweatshops. So important. And so for example, if you're working with a graphic designer, you want to make sure that that graphic designer knows. Hey, I may want to be able to protect this level, I might want to be able to trademark it, you need to provide me with form thing, that I would have the rights to to trademark it, which means they may only be able to source, you know, design elements or fonts from certain places and not others, because you want to be able to trademark it, and then segway into that your intellectual property.
So trademarking is a very important step to take when your intellectual property is your key asset. Because you want to make sure that the reputation that you've built up for yourself in the industry, whether it's your name, the name of your program, or your offer your tagline, the things that people associate your business with, that that is protected, and then no one else can use it, really making sure that both in your contracts and any registrations, for example, through trademark and copyright, that you are protecting the key assets in your business, because it's protecting them, that's going to allow them to be valuable, right.
So like, if you think of a physical asset, none of us would buy a million dollar house and not have any locks on it. Right, we would always make sure the locks work would make sure the windows can be closed. And for some of us who might put an alarm system. Why? because it's valuable. And if anyone can walk in and out of our house, it doesn't matter who you're selling your house to, if you have no doors and no locks. Same thing with our business or intellectual property assets, everyone can use it, and it doesn't have any value. But if we've protected it, and there is a reputation that comes along with it, people will be willing to pay to use it to get access to it. And that's how we can generate more revenue have more impact on spending more time.
Sara: So the way you talk about putting these like protections in place, like talking about boundaries, at least for me listening and in talking to you, it's always felt so much less scary. Because before I have to admit like before working with you and talking with you, I always kind of thought of like, the legal thing is like scary in really almost like the unknown. And when you talk about being a boundary, well, we get that right. Okay, give them boundaries, and I get good having a good relationship with people because that's what we want. So I really appreciate the lens of which you talk about law, and are the legal things or business.
Andrea: Oh, that's how it makes sense to me. Right? And I always say, and I know law and the financial side of things, tends to be the most intimidating type of part of business. But like, honestly, I can't figure reals out like if you can figure reals. If you configure your contracts, right, it's, it's really just a matter of what you put a little bit of attention to. And it is hard. And we're smart and ambitious entrepreneurs. And I know, I don't like to not know, harsh and not understand.
I'll give you a really quick story that you're going to laugh at, I think. So I spent two years in Paris as a student, lots of fun as that I didn't like the French education system, really how it was in the university. And they were trying to explain something, and I for the life of me couldn't understand it. And I literally was in tears, like, I'm in this group. They're like, 20, something other students, and I am falling, and the teacher came up, and he was like, what is wrong? And he immediately I thought this was so French immediately thought it was a boy. He's like, whoa, have you broken, you're like, No. He couldn't believe that it wasn't a boy. And it was just like, I was so frustrated that I couldn't get the concept. And a lot of my other smart, ambitious friends are really similar. And so when we come against something that's not immediately easy to understand, we tend to just kind of put on blinkers and be like, That's too uncomfortable. I don't want to deal with it. But I promise you, you withdraw, and you've had this experience, once you start breaking it down to like, the basics is actually something that you can understand, you can master and start to really use in your business.
Sara: It's true, I think one of the things that I have found specifically with you is like I did purchase contracts from your secure startup, and the way you walk through how to set them up. So easy, like, the way you highlighted where to change things. And now I feel like, I know that I have solid contracts in place with both my like my VA, and then when you come in, and then also for like the clients who hire me, and I just feel so much more ease now when I send that and so much more confident and has taken this, like weight off that I didn't even really know was there, right? But like, just as as these things happen, if you start getting more ducks in a row, you start feeling like that confidence. Yeah. So speaking of illegal templates, does it matter where they come from? Like in terms of location?
Andrea: So I'm glad you asked that, in my mind, there are a couple of criteria for what makes a good template. And yes, that is definitely one one of the issues. There are lots of templates available for the US. And I've had clients who have invested in contracts from the US on the basis that Well, I didn't know what was available in Canada. And then you end up with references to laws, you know, the law of the state of New York and the courts of Texas as copyright acts, then going to infringement that aren't relevant to Canadian law is really important. And that you get a template that is designed for where you reside. And even within Canada, there are changes, right? So and this is it's, it's unfortunate, lots of other things are global. So you can provide coaching to people everywhere, you can do copywriting to people every you can provide marketing to people everywhere. Law is quite specific to where you live. And it does make a difference if you're using contracts design for someone who lives in the States, and someone who lives here.
And even within Canada, if you were referred sampling with that, you might not want to use contracts based on the common law because you have a different legal system. So that's really important having it designed for you are, the second thing is ideally designed for your industry. Because someone who runs some bricks and mortar business is very different from someone doing an online offer and an online coaching program. Is also very different for someone, you know, making food or someone in the beauty industry, each industry is going to have its specifics.
And you know, there's some industries where no one hires employees, where everything is an independent contractor, you need them in agreement that's going to reflect that. And then the third thing would be an opportunity for it to be customized. So while I understand that it's tempting to have a template where the only thing you put in is your name and the name of the other person, the date that you sign it, you really want to make sure that you have the ability to customize it to your situation. The best templates will help guides and resources right there in the template aren't in the company Guide, which will tell you hey, if you use x, then this is the clause that you need. But if your business runs like y, then you should use this other option.
And I'll give you I think a really quick story just to illustrate that. I worked some years ago with clients who were authors of seemingly have these co authored books. So like a Chicken Soup for the Soul type of thing where they bought multiple authors and the contract that had been provided by the publisher prohibited solicitation of employees after they were no longer working with the publisher, which is one Before if the publisher had employees, publisher had no employees, only independent contractors, and so some of the authors flat together and work together to set up a new and competing company. And so the publisher that this is clearly in breach of your contract, but it wasn't because her contract prohibited them from doing that with, with employees, not with each other as independent contractors. And this person for the sake of just a contract that she couldn't customize to fit her business, which have contractors and not employees, she will talk with her business officer. And so it's really, really, really important that you have contracts that can be customizable to fit the specifics of your business, and that you have the guide from a lawyer who is actively practicing who's providing that advice, or that instruction in the guide, or in the template itself.
Sara: Wow, that is a really good example of why we need to make sure that our contracts are really clear. Yeah. And because really calls out I think, a fear that can be on, you know, a lot of our hearts as bijzonder working with, like other people, is like, what if they take our stuff for what I've shown them? And this is what could happen. So when do we know it's time to let's say, I'm air quoting here grow up, let's say from a legal template in the to having your customers or legal templated contract to a customer?
Andrea: That's a great question. So I will preface this faithful. If it's in the budget, the ideal thing is to work with a lawyer from day one, like even with me, given this information, it's not the same thing as specific legal advice, right? That is customized for you. But I also understand the reality of when you're starting out, not having necessarily the budget, where I think it's important to work one on one with a lawyer is as your business starts to grow, and you're seeing traction, and you're seeing opportunities, if you ever feel that I would like to do this that. I don't know, I don't know how I would do this right, or we're worried that I'm worried about the liability, I don't understand the structure, that's a good time. That's a good signal that it's time to work with a lawyer one on one. The other time to be that you want to work with a lawyer is if you're doing any type of partnership, or collaboration, if you are if your online offering includes, for example, guests in other people's offerings when we see them payment from Bangladesh. And there is a collaboration aspect to it. I think that's amazing. Women tend to favor collaboration over competition, which is like my coworker, entrepreneurs, but it is really important, those are always going to be specific to the the individuals involved. And so that you can maintain a good personal relationship, or to make sure that everything is laid out and you're on the same page. So any type of partnership or collaboration, I think that requires you to to be.
Sara: thank you for walking us through that. So now earlier, you mentioned about how it's really important for online business owners to have clear terms and conditions that people have agreed to, when they've purchased our product or offer, how do we go about getting them to agree to it?
Andrea: What do we need to do? Great, thank you for that. So I don't know if you've ever gone on a website, and you may see in teeny tiny print right at the bottom of the main page, terms and conditions. That is not enough. If that's what you're doing, it's really important that people have the opportunity to say yes or no. And the most common way to do that is by having a tick box, you know, on the checkout page. So people go to your sales page, or you send them a link to the checkout page. And before they were able to click purchase or continue or whatever it charges the cart, there's a checkbox where they have to say I have read and agree to the terms and conditions. If you want gold stars, to feel even more confident, if you have anything in those terms and conditions where people will be given up a lot. So for example, if someone is waiving the right to sue you, or if you are providing if your online offer has anything to do, or anything adjacent to health so you're doing, you know with a nutrition course are, you know some type of fitness training, anything associated with health, where you need to have disclaimers thought, you know, there's risk associated with doing this. They're assuming the risk. You Uncle stars, you have a second paragraph that says I understand that, you know, this is a program about nutrition, and that there are risks inherent in you know, starting a new way of eating or starting a new exercise routine, for example, because when something is really important, you want to make sure that it's not buried in the hub many pages of your terms and condition and hearing can there be case law the courts have said if you are drawing someone's attention to it and you give them the opportunity to say through a tech Through initials, that they have agreed to it, and you'll be able to rely on it. It's why I don't know if you've ever been to one of these, I have taken my children, especially when they're younger to be trampoline parks. And right, like you've been there. Yeah. Right. Do you see their waiver? So every paragraph, especially when you're like, yeah, they may break their maximum, we still can't see you. They make you initial next to it, it's not enough to just sign your name at the bottom, they make you initial next to the really important progress where you're giving up the rights to sue, we're saying that you acknowledge that this name, you know, there's inherent risk in balancing with other children who don't have coordination. And that's why they do it, because they want to be able to rely on it, as opposed to just make a new site at the bottom where you're like, I didn't know that. And they're the big bad company, and you're the rural consumer. So you're going to win. And so you want to make sure that you brought these things to your clients attention, and that they agree to it before they pay you.
Sara: So we need to make sure that those terms or conditions, it's a required checkmark, like you can't purchase without purchase, saying yes, exactly. Exactly. And so what if someone listening doesn't have terms and conditions in place right now? Is it too late? Can we do something to minimize a risk? What's the path forward?
Andrea: Yeah, so know that all saying about the best time we could plan to show you was 20 years ago, and the next best time is right now. It's kind of like that with law. So if you have if you're running your business naked under no terms and conditions, and no client contracts, and I should just back up a little bit. So if you're doing an online offer, my assumption is that best health people are purchasing your offer. If you've let an offer that you host online, that how you sell it through a sales hole, and you're sending a contract after to people that you may not necessarily need as robust terms and conditions. What you need, then is a really strong client contract that you send to people, they say, and then they pay. But if you don't have either of those things in place, you definitely can do it. Now going forward. For people who are already in your program, you can ask them, right, you can say, look, I put my big girl panties on. And I'm making sure that I'm doing everything right. And it's really important that we be on the same page, and a contract our Terms and Conditions benefits, not only you will it benefits your clients as well, because you have obligations under it, right? Like it's once the level of service that they can expect from you. So if you want people to sign the contract, where you want people to agree to new terms and condition, how to position it as hey, this makes sure that we are on the same page, and we understand what this relationship is meant to be. And it's beneficial for you because I have to abide by the thing, I have to make sure that if I promise you acts, that I'm actually delivering it, there clear consequences if I don't the same way, other clear consequences if you reach your obligations. But unfortunately, you can't make someone say it after if they've already paid you and have already started the program. But certainly for everyone going forward, it can vary.
Sara: So let's say it's really important for you that they do sign it, or what are you like, and they don't want to? What can we do from there?
Andrea: Hmm, that's tricky if you have if you've taken their money, and you've started providing the services, if you really, really don't want to, especially if this person is given signals or paper and to be a bit of a problem client, really, the only way would be to refund, right like you can't keep the money and say I'm imposing new conditions that you have to reach our law doesn't allow you to do that. If it's really important to you to not work with someone unless they've signed it. And again, especially the case like I could probably see you only joining if the person was clearly going to be an issue or if they had already started. For example, if you had some type of evidence or they had already started using your material elsewhere, then it would be to terminate the contract, refund them and move on from there.
Sara: Okay, thanks. So if a matter does come up, and let's say someone's copying piece of a program, and using it in ways that doesn't work within our terms and conditions, yeah, they've of course agree to this. What can we actually do about it?
Andrea: Yeah, wonderful question. So nine times out of 10. In fact, I was on all the Instagram, Instagram Live, and b squared. Social is the handle had put out a post about people copying things word for word. And she was saying how successful she had been, and asking people to take it down and going to Instagram. And there are like 80 Plus comments where people say, this happens to me all the time. And I always think about saying something and then they don't bother because people aren't going to listen anyway. People listen, if you take the time to say, hey, and you don't have to do it in a way that makes you come across as a jerk. But you can just be like, hey, remember so if someone in your program, remember that thing that you signed, look, I'm happy for you to use this internally, but I'm not okay. This is something I put a lot of time and effort and energy into, I'm not okay with you using your phone. And we started working together, we agreed that this is how we were going to interact with each other. And this is not part of it, right? This is not something that I signed up for, it's awesome that you signed up for. And honestly, nine times out of 10, people will stop. I've done it for clients where we've sent, not threatening at all very nice letters where people have stopped. It's just so few people, few people actually enforce their contracts or enforce their rights, that when you take the time to do it, people pay attention is who wants all Sue, that they're clearly going to lose? Right? People do things with everything they can get away with it. Because often people won't say anything. But I can't guarantee you. But in my experience, as I said, nine times out of 10, if you take the stat to send a letter or an email, or even like just, you know, a DM saying, Hey, this is what the issue is, and you stop it, people will do that. And if your internal laws from what you would say, in the templates of a secure startup, we include a cease and desist letter that you can send out on your own again, it's not particularly scary, it can escalate. But it just says, Oh, hey, this is this is what I realized that you're doing. It's not okay. I'm sure that you're going to stop it. And if you don't stop, these are, some of the things will happen. And people tend to listen.
Sara: I really appreciated that as part of your package I got and I have to use it for what I like knowing that it's there. Because I think that's one of the things when these situations arise, you know, like, I'm messing with like a best my bestie mean, like, what should I say? Or how do I deal with that? But really, it's now lined out for me, right? Like, I wouldn't have to do that I have it. But I think that's also why we need you in our corner because it can feel a little bit scary and intimidating to them, even though we know we're in the right. Yeah, I know that having you in our corner would be like giving help give competence to say like, yes, this, you're not overblowing this, this is okay to like ask them to stop.
Andrea: Yeah. And again, I have to offer from a couple people, particularly for women entrepreneurs, and because our assets tend to be intangible, right? It's not like we've invested in animal like income producing like a 23 apartment building or something like that. Because they're intangible, we tend to value them less, right? And we're like, oh, well, somebody just and lots of people do it. What is yours? And the same way how you wouldn't allow someone to come squat in the house that you pay a mortgage for? Right? You shouldn't allow someone to copy your intellectual property, right. And so it is hard. And I'm not a confrontational person either. Which is why my letters kind of take the tack of Sure. You don't really need to do this, because I know that you wouldn't, because you've signed it, you know that you can't. So clearly this was an oversight, but just wanted to bring it to your attention. And as I said, most of the time, people will, will move things immediately.
Sara: I'll tell a story to do with your secure startup templates is that I have a low ticket offer. And I did not have a Terms and Conditions online. And I saw on Instagram Stories, someone who had bought it was I guess, sharing her group, she was teaching too. And she there was like happened to be a screenshot of the whiteboard. And it was literally the exact funnel map that I had given. And like the exact ways I call it, I know I call it a certain way because I call it like the LMG. You get me like certain like little phrases. I use it and it was literally laid out there. And I was like, oh, like I didn't say anything. Probably could have I realized that I didn't have terms and conditions. So when I did buy your package, I added that onto there a good going forward because I hadn't actually said how you could work with it and how it even though I feel like yeah, kind of there's like a good human implied Ness about it. Yes. The truth is, I didn't I didn't actually have that protection in place. Yeah, I do now.
Andrea: It's my pleasure. Yeah. I mean, I think the majority of people are decent human beings. Some people just need to be reminded of what what makes a good human being that thing. I do think that because a lot of people don't say anything, it has become a little bit of a free for all on the internet where people think, Oh, if it's online, I must be able to copyright there's so many free resources available. But I think sometimes it's just that type of mentality like it's online, so it must be available for everyone. And we just have to remind people not there's a difference between stuff you've learned math for you to put stuff that I've sold to you and that.
Sara: That is an all comes back to those boundaries. Right. So Andrew, will you tell us more about where we can find you online?
Andrea: Sure. So I tend to hang out mostly on Instagram so at Henry Business Law website is hired business law.com For the one on ones or the fifth and if you are interested and the templates, then secure startup.ca Sarah will be dropping a link as well because listeners can get a special discount through her link But yeah, that's why I hang up secure startup that see and hungry business law.
Sara: Thank you and all of those will be in the show notes. Of course. Andrew, it was such a pleasure talking to you as always. Thanks for joining us today.
Andrea: Oh, my pleasure. Thank you.
Sara: Thanks for tuning into the launch playbook podcast. If you want to get weekly launch secrets in your ears, I hope you'll hit subscribe on iTunes. You'll never miss an episode. Because who knows? It could reveal just a thing you've been looking for to make your next launch a success. And be sure to leave a five star review in iTunes telling me how this episode inspired your launch plans. Until next time, keep putting your big ideas out into the world. I'm rooting for you
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