WEBSITE UPDATE IN PROGRESS! FAB THINGS ARE COMING!

GET THE FREE LAUNCH MAP→
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LAUNCH CAMPAIGNS TO SELL YOUR COURSE OR GROUP OFFER WITH EASE 

NAIL YOUR NEXT LAUNCH

 With audience-focused messaging and words that are unmistakably you, so the people you love to serve feel deeply seen and heard.

YOUR NEXT STEP →
LAUNCH CAMPAIGNS TO SELL YOUR COURSE OR GROUP OFFER WITH EASE 

NAIL YOUR NEXT LAUNCH

 With audience-focused messaging and words that are unmistakably you, so the people you love to serve feel deeply seen and heard.

YOUR NEXT STEP →
  • LEAD MAGNET CAMPAIGN 
  • LAUNCH EVENT CAMPAIGN 
  • SALES PAGE & WAITLIST CAMPAIGN 
  • FULL-LAUNCH CAMPAIGN
  • QUARTERLY LAUNCH CAMPAIGNS
  • PRIVATE PODCAST LAUNCH CAMPAIGN
  • WEBINAR LAUNCH CAMPAIGN
  • REENGAGEMENT CAMPAIGN
  • EVERGREEN FUNNEL CAMPAIGN
  • BOOTCAMP LAUNCH CAMPAIGN
  • CHALLENGE CAMPAIGN
  • OPEN CART CAMPAIGN
  • DOWNSELL CAMPAIGN
  • UPSELL CAMPAIGN
Sara Vartanian, a launch copywriter, copy mentor for copywriters and launch strategist standing ready to help
MULL OVER THIS TRUTH FOR A MOMENT

Your campaign messaging isn't just crafted—it's uncovered 

 

The secret to a launch that clicks? It all starts with listening.

By digging into your audience’s biggest dreams and hidden hurdles, we’ll reveal messaging that makes them say, “I’m SO in! You totally get me.”

The result? A campaign that does more than sell—it starts a conversation they’ll remember.

 

Sara Vartanian, an expert in crafting high-converting launch copy for course creators and group program leaders typing launch copy on her laptop
START HERE
START HERE
Free Launch Copy Map to help course creators write strategic launch messaging for their next launch campaign
DOWNLOAD MY FREE LAUNCH MAP

The Step-By-Step Map Of All Your Launch Assets

HEY THERE, I'M SARA VARTANIAN

Your launch copywriter & launch strategist  


As a former teacher, I know first-hand meeting people where they're at is the best way to build trust and help guide them through complex information toward their goals.

That's why my launch strategies begin with audience-focused research and insights, so every campaign we craft is worthy of your brand's mission and inspires your people to action.

GET TO KNOW ME →
HEY THERE, I'M SARA VARTANIAN

Your launch copywriter & launch strategist  


As a former teacher, I know first-hand meeting people where they're at is the best way to build trust and help guide them through complex information toward their goals.

That's why my launch strategies begin with audience-focused research and insights, so every campaign we craft is worthy of your brand's mission and inspires your people to action.

GET TO KNOW ME →
Sara Vartanian, a launch copywriter and launch strategist smiling and sitting at her laptop ready to help course creators with their launch campaigns
GETTING READY TO LAUNCH?

Explore the ways I can help...

 

GETTING READY TO LAUNCH?

Explore the ways I can help...

For growing course creators & group program leaders seeking custom copy & strategy
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DONE-FOR-YOU

Launch Campaigns

Campaign copy and strategy that leads with audience-research and data, yet always creates an experience worthy of the humans you love to serve.

LEARN MORE →
A pink bulleted checklist graphic representing a menu of launch campaign services for course creators and group program leaders
DONE-FOR-YOU

Launch Campaigns

Campaign copy and strategy that leads with research and data, yet always creates an experience worthy of the humans you love to serve.

LEARN MORE →
A green graphic of a paper representing a course on how to grow your email list for launches
MINI-COURSE

The List Playbook 

A step-by-step template & workshop course guiding you through creating and launching a list-building funnel campaign, super fast. 

START NOW →
For course creators & group program leaders who are down to DIY your audience growth
For newish or aspiring launch copywriters
Copy mentorship represented by a pink lightbulb, guiding you to create impactful, high-converting copy.

Copy Mentorship

Start or grow your freelance copywriting business with personalized support from a launch copywriter and strategist actively crafting launch campaigns every single month.

APPLY HERE →
POP IN YOUR AIRPODS

Tune into the podcast

Your secret playbook to discover the starts, stops, and tools of transformation that go into launching online offers. 

POP IN YOUR AIRPODS

Tune into the podcast

Your secret playbook to discover the starts, stops, and tools of transformation that go into launching online offers. 

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APPLE PODCASTS
SPOTIFY
FEATURED EPISODES:
The Launch Playbook Podcast cover, your go-to free resource for ideas to create successful launches.

Episode 23: Scaling Your Offer With Human Connection 

The Launch Playbook Podcast cover, a podcast with launch strategies for course creators and group program leaders

Episode 48: 5 Email Sequences That Boost Your Launch Results

The Launch Playbook Podcast cover, a podcast hosted by Sara Vartanian a launch copywriter and launch strategist and copy mentor

Episode 49: Use Research To Improve Your Messaging 

VIEW ALL EPISODES →
Lianne Kim’s testimonial praising the quiz funnel created by Sara Vartanian, launch copywriter.

Sara is the strategic partner you need to get to the next level. 

I loved every minute of working with Sara on my Lead Magnet Campaign Funnel. She really took the time to understand my voice and audience and create a quiz and nurture emails that spoke to the women I want to reach and serve. 

LIANNE KIM

Business Coach & Founder of Mamas & Co. 

Rosalee Lahaie Hera sharing her positive experience with Sara Vartanian’s course launch services and lead magnet funnel strategy.

Working with Sara has been a game changer for my business. 

Before working with her, I didn't have a strategy for email marketing, and I wasn't able to fully execute my big plans for scaling from one-to-one coaching into online courses. I felt stuck in a model that was no longer serving me. Since working with Sara, I can breathe a big sigh of relief every single day.

ROSALEE LAHAIE HEREA

CEO of Baby Sleep Love

Client testimonial from Monique Bryan about Sara Vartanian’s ability to capture her brand voice in launch emails.

Sara had me do one of my most successful launches to date.

It's really difficult to find someone who mimics your voice and Sara does this flawlessly. All through the launch, people were responding to my emails telling me how much they loved them. 

MONIQUE BRYAN

Brand Coach & Creative Director

PEEK INSIDE REAL LAUNCHES

Get The Launch Debriefs 

Join my email list for regular Launch Debriefs—your exclusive behind-the-scenes peek inside launches I'm actively working on for course creators and group program leaders. In 2024, I was behind the launch campaigns of over $1M in combined launch revenue.

These quick-read emails deliver actionable marketing tips and insights to help you craft campaigns that drive results.

       

PEEK INSIDE REAL LAUNCHES

Get The Launch Debriefs 

Join my email list for regular Launch Debriefs—your exclusive behind-the-scenes peek inside launches I'm actively working on for course creators and group program leaders.

These quick-read emails deliver actionable marketing tips and insights to help you craft campaigns that drive results.

Sara Vartanian helps course creators, group program leaders and copywriters craft launch worthy campaigns.

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Five email sequences every course creator needs to do before their launch
Sara Vartanian Launch Copywriter with her business friend